UK's Sweaty Betty receives investment from Catterton

By

Cajsa Lykke Carlson

Published
Feb 12, 2015

Premium British activewear brand Sweaty Betty, which has a growing sales presence in the US, has received a strategic growth investment from US-based leading consumer-focused private equity firm Catterton.

The investment will be used to support Sweaty Betty's growth and expansion in key markets, including the US. The brand's founders, Tamara Hill-Norton and Simon Hill-Norton, will remain in charge of the company. The terms of the investment were not disclosed.

"We are thrilled to partner with Catterton to build globally on the strong enthusiasm that women have expressed for the Sweaty Betty brand since we opened our first boutique in 1998," said Simon Hill-Norton. "Catterton understands the consumer industry and importantly to us, they also share Sweaty Betty’s belief that fitness, fashion and lifestyle go hand-in-hand. Catterton’s investment and partnership with the Sweaty Betty team marks an exciting new milestone in our growth and development."

Sweaty Betty has two retail stores in the US, as well as e-commerce and seasonal catalogues.