×
60 506
Fashion Jobs
OLD NAVY
Assistant Manager, Customer Operations - Airport Square
Permanent · North Wales
OLD NAVY
Assistant Manager, Customer Operations - Monroe Mktplace
Permanent · Selinsgrove
OLD NAVY
Asset Protection Coordinator - Florida West
Permanent · Estero
OLD NAVY
Assistant General Manager, Merchandising - Jefferson Mall
Permanent · Louisville
OLD NAVY
Assistant General Manager, Merchandising - Willowbrook-Houston
Permanent · Houston
OLD NAVY
Assistant Manager, Customer Operations - Oshkosh
Permanent · Oshkosh
OLD NAVY
General Manager - Ridgewood Court
Permanent · Jackson
OLD NAVY
General Manager - Monroe Marketplace
Permanent · Selinsgrove
OLD NAVY
Asset Protection Coordinator - Portland
Permanent · Beaverton
OLD NAVY
General Manager - Tikahtnu Commons
Permanent · Anchorage
OLD NAVY
General Manager - Watertown
Permanent · Watertown
OLD NAVY
Assistant Manager, Customer Operations - Eastwood tc
Permanent · Lansing
OLD NAVY
Assistant Manager, Customer Operations - Consumer sq - ny
Permanent · Elmira
OLD NAVY
Assistant Manager, Customer Operations - Lee Premium (New Store)
Permanent · Lee
OLD NAVY
sr Analyst, Asset Protection - Northwest
Permanent · San Francisco
OLD NAVY
General Manager- Warwick
Permanent · Warwick
ASCENA
Loft, Full Time Visual Manager, Yorktown Shopping Center, Lombard, il
Permanent · Lombard
ASCENA
Part Time Stock Lead-Ann Taylor s0525-The Summit
Permanent · Birmingham
SHISEIDO
Business Analyst, Material Information Master
Permanent · East Windsor
SHISEIDO
Art Director, Digital (Drunk Elephant)
Permanent · Houston
GAP
Assistant Manager, Customer Operations - Lakeside - Adult
Permanent · Metairie
DESIGNER BRANDS (DSW, CAMUTO GROUP)
Inventory Control Clerk - 1st Shift
Permanent · Westampton
By
Reuters
Published
Sep 21, 2010
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

UK young designers say London's it for creativity

By
Reuters
Published
Sep 21, 2010


Lilee, London College of Fashion. Photo : Juliette Sawyer
(Reuters Life!) - As London Fashion Week comes to a close, young designers remain adamant that Britain's capital is still the best place to get into fashion, with ethical concerns put at the center of many new collections.

Charles Jeffrey is in his second year of studying fashion design with marketing at Central St. Martin's College of Art and Design.

The 20-year-old says that whilst his favorite menswear collections are in Paris, he wouldn't want to study fashion anywhere else.

"London is a creative hub, this is where you come for ideas, where people push the boundaries," he said.

Despite the economic recession, the fashion industry is still going strong, with a recent report by the British Fashion Council valuing its contribution to the UK economy at 21 billion pounds. That makes it the 15th largest British industry out of 81, similar in size to the food/beverage services and telecommunications industries.

The industry also directly employs around 816,000 people, making it the second biggest employer in the country.

David Longshaw is a new designer on the British scene. After graduating from St. Martin's and completing his Masters at the Royal College of Art, he was immediately poached by Italian designer Alberto Ferretti and taken to Milan.

He returned to England last year to start his own label, which was quickly picked up as one of Vauxhall Fashion Scout's Ones To Watch.

This Fashion Week, his new collection is being shown as part of the exclusive BFC/ELLE Talent Launchpad. He says that although he was happy to go abroad to gain more experience in the industry, London is unrivalled in its attitude to young designers.

"There is an excitement about them here. People actually come here to look for something edgier, something new. They come here to see what the next big thing is," Longshaw said.

It could be partly to do with their willingness to explore the next frontier for the industry: eco-fashion.

This year, a massive space called Estethica was dedicated to the concept within Somerset House, the main arena for London Fashion Week.

Estethica began only four years ago, but already boasts 30 designers who subscribe to its values of sustainability. The BFC initiative promotes alternative choices that can be made at various stages of the production process, including intelligent design, locally sourcing materials, and recyclable products.

Alice Ashby is another St. Martin's graduate. She is part of a new label called The North Circular, pioneered by models Lily Cole and Katherine Poulton. It aims to provide the essential winter chunky knitwear, but with a twist.

Their large-knit scarves and cardigans are hand-made by older women from across Britain, and modeled by the likes of Cole and Milla Jovovich, giving them the tagline "Knitted by grannies, supported by supermodels'. They even source their wool from rescued sheep from a sheep sanctuary in North Yorkshire.

The importance of an eco-friendly fashion footprint has clearly not escaped the attention of up and coming designers like Longshaw.

"Ethical design is important for the planet, but for young designers it's becoming even more important, partly because there is this sense of needing to do something, but also because shops and customers are starting to look for it," he said.

(Editing by Paul Casciato)

© Thomson Reuters 2022 All rights reserved.