Ulla Johnson launches resale program
Womenswear brand Ulla Johnson announced on Tuesday the launch of a new resale program, developed with resale platform Archive.
Dubbed 'Ulla Johnson PreLoved', the program launches with a peer-to-peer offering that allows customers to easily list their secondhand items by relying on Archive’s technology to automatically add brand-approved photographs and item descriptions. Sellers can redeem their earnings for cash or credit that they can use toward their next Ulla Johnson purchase.
The new program also offers a new kind of resale experience, with special features like 'Heart’s Desire' that lets customers put in requests for Ulla’s team to do a custom search for “the ones that got away” from past seasons and 'Ulla’s Archive', featuring pieces from the designer’s personal collection, with sales proceeds going to Dress for Success.
“We are thrilled to launch Ulla Johnson PreLoved in partnership with Archive and give our customers access to sought-after pieces from seasons past and present, including items from my own closet,” said Ulla Johnson, founder and creative director of the Ulla Johnson brand.
“Archive’s breadth of offerings and ease of integration have enabled us to create a one-of-a-kind program that feels authentic to the Ulla brand and that we can continue to grow in the future.”
Ulla Johnson is one of many fashion brands to partner with Archive to dive into resale. Earlier this year, French contemporary brand Ba&sh launched a resale program to consumers in the U.S. with Archive. Archive also currently powers resale programs for brands including Oscar de la Renta, The North Face, Sandro, Marimekko, and more.
“Ulla Johnson is an inspiring designer who creates ‘future heirlooms’ that are craNed with care and that are meant to live many lives,” said Emily Gittins, CEO and co-founder of Archive.
“We’re extremely proud to partner with her to launch a customized resale program that gives shoppers an easy way to buy and sell preloved Ulla Johnson items and, ultimately, help create a more circular fashion economy.”
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