UNICEF launches partnership with modelling giant IMG

By

Kate Dingwall

Published
Jan 17, 2017

Just days after UNICEF announced a collaboration with Louis Vuitton, the humanitarian association has announced media powerhouse WME-IMG as its newest partner. The media agency will pair with UNICEF to promote UNICEF's humanitarian work and set up the foundation with IMG’s extensive roster of clients and partners.

WME-IMG’s co-CEOs Ari Emanuel and Patrick Whitesell released a statement about the collaboration, stating, "WME-IMG's employees work with some of the world's greatest influencers, brands, and storytellers, all of whom care deeply about the welfare of our next generation. Through this partnership, we will mobilize our global network to ignite action around UNICEF's most pressing issues, encouraging people to get — and stay — involved."

WME-IMG will help promote UNICEF’s cause through aligning UNICEF with producers, directors, and influencers under the IMG umbrella. IMG is home to an impressive number of talent, including top models (the Hadid siblings, Chrissy Teigen, Hari Nef, Kaia Gerber, and a slew of Victoria’s Secret models), musicians (like country superstar Brett Eldridge, Miguel, Wiz Khalifa), actors (including Julianne Moore, Lauren Hutton, Winona Ryder, and Zachary Quinto), social media influencers (such as Cameron Dallas, Margaret Zhang, Johannes Huebl), and designers (John Galliano and Erin Wasson).

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IMG's Art + Commerce creative agency is also home to a top-quality list of legendary photographers, from Craig McDean to Cass Bird to Patrick Demarchelier to Steven Meisel and Paolo Roversi.

This is one of the biggest collaborations by UNICEF - WME-IMG is one of the only companies UNICEF has partnered with that has just as wide a reach as UNICEF.

UNICEF is known for pulling out the big guns in the collaboration department. Just days ago, UNICEF announced that Louis Vuitton would be its newest partner, with the collaboration aiming to raise funds to aid Children in distress.

To aid UNICEF’s cause, Louis Vuitton created a limited-edition silver lock pendant, with €200 from each purchase going to UNICEF.