Universal Standard partners with Adidas for size-inclusive activewear collection
today Oct 11, 2019
Launched on October 8, the collection includes a performance hoodie, top, tank, crop mesh tee, long tight and short tight. All items are available in four colorways--black, 'legend earth', maroon and white -- with prices ranging from $40-$90.
The collection marks Universal Standard’s latest collaboration meant to inject its philosophy of accessible fashion into some of the most popular brands in the industry, with past collaborators including Goop, J.Crew and Rodarte. Now with Adidas, Universal Standard is tapping into the activewear market, merging its broad size range with Adidas performancewear.
“Our approach to inclusive product creation is born from our commitment to making sport more accessible, and as the industry-leading experts, Universal Standard were the perfect partners to collaborate with,” said Alison Stewart, vice president of concept development at Adidas. “The partnership is designed to inspire and enable all women, as they are.”
“We want the industry to keep witnessing that inclusion is the only way forward,” added Alex Waldman, co-founder and chief creative officer at Universal Standard. “Together with Adidas, we want to change the way fashion looks at women and the way women look at fashion.”
Coinciding with the collection’s launch, the two brands released a Universal Standard x Adidas campaign depicting four scenarios, centered on dance, double dutch, basketball and “the power of a woman’s body in phases of transition.”
The collection is available on adidas.com and select Adidas stores in New York City, Santa Monica and Portland.
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