102 226
Fashion Jobs
COS
CRM Coordinator
Permanent · NEW YORK
FASHION PERSONNEL
Marketing & Merchandising Manager
Permanent · NEW YORK
KOHLS
Operations Supervisor - Nights
Permanent · EDGEWOOD
KOHLS
District Manager - Minneapolis
Permanent · WOODBURY
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · BLAINE
KOHLS
Full-Time Loss Prevention Officer
Permanent · OCEANSIDE
ABBOTT
Manager Supply Chain & Logistics
Permanent · COLUMBUS
ABBOTT
Plant Project Coordinator, Powder Packaging (1st Shift) - Sturgis, MI Plant
Permanent · STURGIS
ABBOTT
Forklift Operator / Material Control Handler - Tipp City dc (2nd Shift)
Permanent · TIPP CITY
ABBOTT
Manager Quality
Permanent · TEMECULA
ABBOTT
Senior Counsel – Environmental – Esg Legal
Permanent · CHICAGO
ABBOTT
Buyer II
Permanent · PLANO
ABBOTT
Intermediate Packaging Engineer
Permanent · TEMECULA
ABBOTT
Forklift Operator / Material Control Handler - Tipp City dc
Permanent · TIPP CITY
ABBOTT
Technical Writer II - Medical Devices (on-Site)
Permanent · PLANO
ABBOTT
Specialist Project Management
Permanent · COLUMBUS
ABBOTT
Manager, Service Sales And Operations - Diagnostics
Permanent · PRINCETON
ABBOTT
Senior Quality Engineer
Permanent · SCARBOROUGH
ABBOTT
Site Complaint Coordinator - Sturgis, MI Plant
Permanent · STURGIS
ABBOTT
Forklift Operator / Material Control Handler - Tipp City dc (2nd Shift)
Permanent · TIPP CITY
ABBOTT
Director, Payer Marketing - Abbott Diabetes Care
Permanent · ALAMEDA
ABBOTT
Counsel- Commercial, Infectious Disease Rapid Diagnostics
Permanent · LAKE FOREST
Published
Apr 24, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Urban Outfitters drops in on surf history with Icons of Culture launch

Published
Apr 24, 2017

Heritage surf brands Op and Gotcha are the first to launch an exclusive partnership with Urban Outfitters -- under the brand Icons of Culture, a provider of vintage surf apparel to a new generation of consumers.

Icons of Culture: Op


Irvine, California-based Z Supply has partnered with Iconix Brand Group, owner of Ocean Pacific (Op), as well as Perry Ellis International, owner of Gotcha, to create the Icons of Culture brand.

Icons of Culture pays homage to music and art of the past four decades, bringing iconic culture to a new generation. Z Supply brought in Op founder Jim Jenks to make sure the new designs were brand aligned and evoked the right sense of nostalgia that Icons of Culture is pursuing.

Carolyn D’Angelo, EVP of brand management at Iconix, explained the marketing approach for Op.

“Ocean Pacific has been a staple in surf culture and the California lifestyle for more than four decades, and this is the perfect time to bring our past iconic pieces to market with an industry and a consumer who is looking to find heritage brands that authentically support her lifestyle,” said D'Angelo.

Those iconic pieces include heritage Op corduroy shorts and screen printed graphic tees that are synonymous with '70s and '80s California beach scenes. The Icons of Culture assortment of Op product is now available online through Urban Outfitters with price points ranging from $29 to $99.

Next month, Gotcha's Icons of Culture collection will launch online at Urban Outfitters. Z Supply also brought back Gotcha founder Michael Tomson to consult on the line. Speaking of the consultation, Oscar Feldenkreis, CEO and President of Perry Ellis International said, "the design team behind Icons of Culture have developed a collection that ​is genuine, classic Gotcha.”

In addition to Urban Outfitters' online assortment, pieces of Icons of Culture will be available at select boutiques across the country throughout the summer.
 

Copyright © 2024 FashionNetwork.com All rights reserved.