US marketing platform Insider raises $105 million

Specialising in customer experience and cross-channel marketing, the platform has announced a $105 million round of financing to carry out acquisitions and strengthen its services. Insider is trusted by over 1,200 companies and retailers.

Active in the automotive, finance, media and travel sectors, Insider is particularly active in retail, with clients including Gap Inc, L'Oréal, Estée Lauder, Yves Rocher, New Balance, Avon, Clarins, Lanvin and Ikea. This round of financing was led by an existing investor, QIA, supported by Esas Private Equity. Backed by Sequoia, the total amount raised come to $274 million.

"This new round of investment will be used exclusively to accelerate Insider's M&A (mergers and acquisitions) strategy, in order to develop the company's existing technology and capabilities," says the Turkish company, which was founded in 2012.

Insider says it wants to acquire structures offering cutting-edge solutions to help marketers and online retailers develop and accelerate their customer experience offering.

Headed by CEO Hande Cilingir, Insider boasts twenty-five regional offices, from European capitals to Dubai, Hong Kong and Tokyo, as well as Mexico City, Lima and Indianapolis. The company employs more than 750 people of around forty nationalities.

US marketing platform Insider raises $105 million

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