×
73 192
Fashion Jobs
L'OREAL GROUP
Senior Manager, Operations Development, l'Oreal Dermatological Beauty
Permanent · Clark
L'OREAL GROUP
Retail Keyholder pt
Permanent · Naperville
L'OREAL GROUP
l'Oreal Vice President, Fragrances (Lid)
Permanent · Miami
L'OREAL GROUP
Senior Manager, Search Lead (SEM, SEO & Paid Search) - l'Oreal Consumer Products Division
Permanent · New York
L'OREAL GROUP
Manager, Operations 2nd Shift (1:00pm - 10:15pm) - Grand Rapids, mi
Permanent · Grand Rapids
L'OREAL GROUP
Packaging Operator (6:45am - 6:55pm Saturday - Monday)
Permanent · Franklin Township
L'OREAL GROUP
vp, Business Development
Permanent · New York
L'OREAL GROUP
Maintenance Manager
Permanent · La Vista
L'OREAL GROUP
Senior Analyst - Assembly Planning
Permanent · Clark
L'OREAL GROUP
Senior Manager, Consumer Engagement
Permanent · Jersey City
L'OREAL GROUP
l'Oreal Marketing Brand Manager, Fragrances
Permanent · Miami
L'OREAL GROUP
Senior Manager - Enational Accounts, Walgreens
Permanent · Deerfield
L'OREAL GROUP
Senior Developer, Project Management, Consumer Product Division
Permanent · Clark
L'OREAL GROUP
Assisted Sell Regional Sales Manager
Permanent · Los Angeles
L'OREAL GROUP
Assisted Sell Regional Sales Manager
Permanent · New York
L'OREAL GROUP
Senior Manager, Global Brand Supply Chain
Permanent · Clark
L'OREAL GROUP
Senior Manager - Customer Service
Permanent · Dallas
L'OREAL GROUP
Senior Manager, Digital Content
Permanent · New York
L'OREAL GROUP
Senior Manager - Demand Planning
Permanent · New York
BLOOMINGDALE'S
Outlet Keyholder Selling, Part Time - Bergen Town Center
Permanent · PARAMUS
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Chestnut Hill
Permanent · Newton
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Boca Raton
Permanent · Boca Raton
By
AFP
Published
Oct 18, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

US regulators warn firms over fake online reviews

By
AFP
Published
Oct 18, 2021

Hundreds of companies ranging from Amazon to Google have been warned against resorting to bogus customer reviews, US regulators said, signalling a crackdown on misleading endorsements that have proliferated online.


Amazon was amongst the companies warned - Photo: - Reuters



The Federal Trade Commission has sent warning letters to some 700 companies, which could be fined if they violate rules about reviews.

An entire industry has cropped up that helps companies burnish their images online, including some services which employ fake reviews or unscrupulous techniques to get negative critiques removed.

"The rise of social media has blurred the line between authentic content and advertising, leading to an explosion in deceptive endorsements," the federal agency said in a statement Wednesday.

The FTC said it targeted large companies and advertisers, while noting that getting one of the letters does not "in any way suggest" wrongdoing.

Fines can be as high as $43,792 per violation, the FTC said.

"Fake reviews and other forms of deceptive endorsements cheat consumers and undercut honest businesses," said Samuel Levine, director of the agency's bureau of consumer protection.

Major firms like Coca-Cola, the toy manufacturer Mattel, Kellogg cereals or Airbnb and the website Expedia, were among the companies targeted for a warning.

 

Copyright © 2023 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.