×
73 599
Fashion Jobs
MICHAEL KORS
District Manager, Retail Development- Los Angeles, ca
Permanent · Remote
MICHAEL KORS
Sales Supervisor (pt) - The Woodlands Mall
Permanent · Houston
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Glendale
Permanent · Glendale
JCPENNEY
Asset Protection Associate - Plaza Bonita
Permanent · National City
JCPENNEY
Sales Floor Supervisor - South Park Mall
Permanent · San Antonio
JCPENNEY
Asset Protection Associate - Alderwood Mall
Permanent · Lynnwood
JCPENNEY
Sales Floor Supervisor - Washington sq
Permanent · Portland
JCPENNEY
Sales Floor Supervisor - Great Lakes Mall
Permanent · Mentor
ON RUNNING
sr Financial Analyst - Commercial Finance
Permanent · PORTLAND
ON RUNNING
Finance Systems Specialist
Permanent · PORTLAND
REISS
Area Visual Manager- South East
Permanent · MIAMI
URBN
Anthropologie Visual Merchandising Manager
Permanent · NEW YORK
URBN
Free People Assistant Visual Manager
Permanent · MIAMI
URBN
Free People Merchandise Planner
Permanent · PHILADELPHIA
SACK OFF 5TH
Asset Protection Investigator
Permanent · RIVERHEAD
BANANA REPUBLIC
Manager, Marketing Operations
Permanent · SAN FRANCISCO
OLD NAVY
Asset Protection Service Representative - Shops at Bruckner bl
Permanent ·
GAP INC.
sr Analyst, Finance - Forecast & Budget (Remote)
Permanent · ALBUQUERQUE
OLD NAVY
General Manager-Arsenal Yards
Permanent · WATERTOWN
CROCS
Crocs: Retail Area Manager Boston, ma
Permanent · BOSTON
NORDSTROM
Asset Protection - Agent - Midtown Mall Rack
Permanent · Anchorage
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Glendale
Permanent · GLENDALE
Translated by
Nicola Mira
Published
Oct 2, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

US sneaker label Creative Recreation back in Europe with JD Sports, launches apparel collection

Translated by
Nicola Mira
Published
Oct 2, 2018

US sneaker label Creative Recreation is making a come-back in Europe, where it has launched its first apparel collection. The brand was founded in California in 2002, and made a name for itself through its trainers, managing to carve a niche in a market that was far less competitive at the time. The brand then went through a troubled patch, and its US owners, Rocky Brands, sold it to an investment fund in 2017.

The first apparel collection launched by Creative Recreation - DR


The licence for Creative Recreation's production and European distribution was then taken over by Two Squared, a UK-based firm owned by the JD Sports group. Backed by the latter, Creative Recreation is launching an apparel collection, to be distributed in Europe initially.

Last year, a few JD Sports stores tested the waters with an embryonic Creative Recreation apparel line. Sales results were positive, and the British sport group decided to distribute the collection in other European markets too.

Sneakers remain the label's core product - DR


Creative Recreation is now distributed in France by 4Cs Consulting. At the last Who's Next trade show, it presented the Spring/Summer 2019 footwear and apparel collection, which includes t-shirts, sweatshirts, wind-breakers and tracksuits. The collection has a metro feel, and seems more suitable for urban use rather than sporting practice, though it features distinctive details like reflective bands and Velcro strips.

To break into the French market, 4Cs Consulting is targeting between 30 and 50 specialised retailers, and the brand seems to be able to attract major accounts and directional fashion stores too. Creative Recreation’s retail prices are quite competitive, with t-shirts between €35 and €39, tracksuit tops at €69 and shoes between €70 and €90.

Copyright © 2023 FashionNetwork.com All rights reserved.