VF Corp appoints global president of Timberland

By

Jennifer Braun

Published
Mar 4, 2021

VF Corporation announced on Wednesday the appointment of Susie Mulder as global brand president of Timberland. 

She will replace Scabbia Guerrini who has served as the Timberland brand’s interim brand president for the past 14 months. 

As of April 5, in this new role Mulder will be responsible for driving the Timberland brand’s core strategies including product diversification across footwear and apparel, and a consumer-led, retail-centric, digital-first approach. 

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Reporting to VF’s chairman, president and CEO, Steve Rendle, Mulder will build on the brand’s new eco-innovation franchises while also ensuring continued success within the Timberland PRO® business, all while serving on VF’s executive leadership team.

She joins the Denver, Colorado-based owner of brands including Vans, and The North Face, from clothing brand Nic+Zoe where she served as CEO since April 2012. 

During her tenure as CEO, Mulder supported the brand’s revenue growth through expansion into new points of distribution in the U.S. and internationally, and launched the brand’s direct-to-consumer efforts via e-commerce and its owned stores.

Prior to Nic+Zoe, Mulder was a partner at global management consulting firm McKinsey & Company where she was a leader in the global retail and consumer goods practice for 15 years.

“[Mulder] brings a broad mix of experience in apparel, retail and consumer strategies, all of which is complemented by her strong leadership skills and passion for people and active lifestyles,” said Rendle. “We look forward to working with Susie as we build on the Timberland brand’s rich heritage and its recent momentum as it continues to evolve and diversify its go-to-market skills with new and innovative product, consumer-oriented stories and compelling brand experiences.”

Mulder is also currently a board member at the Kraft Heinz Company, a board member of Sally Beauty Holdings, as well as a member of the philanthropic board of advisors for the Boston Children’s Hospital.

“I'm thrilled to join VF and have the opportunity to help lead the Timberland brand into the future,” said Mulder. “I've been both a fan and a consumer of the brand since moving to New England over 25 years ago. During that time, I’ve come to admire the brand not only for its great products, but also its clear commitment to environmental and social responsibility. I’m ready to roll up my sleeves alongside the global Timberland community and get to work.”