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Translated by
Nicola Mira
Published
Apr 19, 2021
Reading time
2 minutes
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Valentino puts Mitchell Bacha in charge of Greater China

Translated by
Nicola Mira
Published
Apr 19, 2021

Valentino is keen to grow in China, and has appointed a manager dedicated exclusively to that market. The Italian luxury label, owned by Qatari private equity firm Mayhoola, has announced the appointment of Mitchell Bacha as CEO Greater China. Bacha succeeds Oliver Yang, who had been in charge of the whole Asia-Pacific region since 2008.


Mitchell Bacha - Valentino

 
The appointment confirms Valentino’s intention to accelerate its growth in this high-potential market, where the label operates 28 stores and is about to open another two this year. In 2020, Valentino’s retail sales in China were a staggering 44% higher than in 2019, while in the same period its global revenue fell by 28%, down to €882 million, owing to the pandemic.
 
Bacha started in his new role on April 9, reporting directly to Chief Commercial Officer Marco Giacometti. He is tasked with “supporting the company’s network extension, focusing on the retail channel, while continuing to strengthen brand awareness in the region and reinforcing its e-commerce presence,” said Valentino in a press release, adding that “[Bacha] will lead the label in its next expansion phase, developing its global strategy and overseeing the strategy’s deployment, so as to enable Valentino to grow significantly in the Greater China region.”

Australia-born Bacha is highly experienced in the luxury industry and in Asian markets. He has notably worked for eight years at Hugo Boss in various senior executive roles, from sales manager for Australia and New Zealand to senior head of sales for the whole of South-East Asia, both for the retail and wholesale channels
 
In 2014, he joined the LVMH group, and was managing director of Celine in China until 2019, before moving to Italian denim label Diesel as CEO Asia-Pacific.

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