×
61 130
Fashion Jobs
ESTÉE LAUDER
Director, Technical Consumer Design
Permanent · Melville
ESTÉE LAUDER
Business Intelligence & Analytics Lead
Permanent · Melville
ESTÉE LAUDER
Finance Manager, Selling, North America
Permanent · New York
ESTÉE LAUDER
Retail Beauty Sales Manager - Clinique - 40 Hours - Columbus, oh
Permanent · Columbus
ESTÉE LAUDER
Keyholder - Cosmetics Company Store - 20 Hours - Tanger Outlets Southaven - Southaven, ms
Permanent · Southaven
TAPESTRY
Design Director, Concept
Permanent · New York
TAPESTRY
Product Manager
Permanent · New York
TAPESTRY
Manager, Legal Affairs
Permanent · New York
TAPESTRY
Project Manager, Store Construction
Permanent · New York
ROSS STORES
Store Protection Specialist
Permanent · Apopka
BANANA REPUBLIC
General Manager - San Francisco Centre
Permanent · San Francisco
LULULEMON
Store Business Lead | Shops at la Cantera
Permanent · San Antonio
LEVI'S
Manager, Ecommerce Fraud & Payment
Permanent · San Francisco
SALLY BEAUTY CORPORATE
Warehouse Supervisor
Permanent · Justin
SALLY BEAUTY CORPORATE
Wms Warehouse Manager
Permanent · Justin
ESTÉE LAUDER
Keyholder - Cosmetics Company Store - 20 Hours - Desert Hills Premium Outlets - Cabazon, ca
Permanent · Cabazon
ESTÉE LAUDER
Manager, Product Marketing, Bobbi Brown North America
Permanent · New York
ESTÉE LAUDER
Office Services Administrator
Permanent · Blaine
MARSHALLS
Retail Loss Prevention Detective
Permanent · Williamsville
MARSHALLS
Retail Loss Prevention Detective
Permanent · Auburn
MARSHALLS
Retail Loss Prevention Detective
Permanent · Henrietta
HOMEGOODS
Loss Prevention Detective
Permanent · Davenport
Translated by
Nicola Mira
Published
Apr 26, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Vans appoints Kristin Harrer as global chief marketing officer

Translated by
Nicola Mira
Published
Apr 26, 2021

From bearded men to skaters. Kristin Harrer, since June 2019 the marketing director of Dollar Shave Club, a brand specialising in men’s grooming products, has been appointed global chief marketing officer (CMO) of Vans.


Kristin Harrer - Vans


Harrer's mission within the brand owned by US group VF Corp. will be to oversee marketing strategy and operations in the various regions where Vans, a brand that was targeting an annual revenue of $4 billion prior to the pandemic, is currently distributed. She will also have to join up the narratives of the brand’s streetwear products with the world of board sports.

Harrer reports to Doug Palladini, global brand president at Vans. “As we continue to accelerate our digital transformative thinking, Kristin will spearhead our brand’s ability to connect with our global consumer base through the creation of meaningful and authentic consumer touchpoints,” said Palladini.

Harrer has a demonstrated ability to build consistent narratives centred around a brand's identity. She was at Nike between 2011 and 2015, and at the 2014 Football World Cup she masterminded the sports giant’s ‘Risk Everything’ campaign. She was also involved in the US launch of nine different generations of Samsung smartphones, having worked at the Korean group between 2015 and 2019.

In 2019, she was listed by Forbes magazine as one of the 50 CMOs that were redefining the boundaries of their profession.

 

Copyright © 2021 FashionNetwork.com All rights reserved.