Vans celebrates skateboarding in new campaign to give back
Vans announced on Monday a partnership with Skateistan, an award-winning international non-profit organization which empowers youth through skateboarding and education.
The partnership, launched on Go Skateboarding Day, introduces a new campaign — 'No Matter How Big Skateboarding Gets, Never Forget Where It Starts' — and features skateboarding's most talented stars including skateboarding legend Tony Hawk, Vans skaters Lizzie Armanto and Pedro Barros, and Skateistan ambassador Yann Horowitz.
As its name suggests, the aim of the campaign is to zero in on what makes skateboarding so special including the streets, skateparks, backyard pools and communities that built skateboarding from the ground up.
Moreover, as part of the partnership, today through August 30, Vans will donate $10 USD from every pair of Vans Custom Skate Classics purchased from Vans – up to US $200k – to Tides Foundation in support of Skateistan. Consumers will be able to create their own unique pair of Vans Skate Classics and in doing so, can give back to the cause.
"As skateboarding prepares to see its largest media attention in history, the focus will mainly be on competition – but Vans and Skateistan want to raise awareness on the importance of supporting skateboarding's development at the community level," said Vans global sr. director of action sports, Bobby Gascon.
"Unlike traditional sports where athletes are aided with scholarships and various government programs, skateboarding requires support at ground zero – within its communities. We are excited to continue being that foundation for skaters all around the world and advocating Skateistan's mission to do so as well."
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