×
42 718
Fashion Jobs
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - (The Forum) - Norcross, ga
Permanent · Atlanta
LE LABO
Account Executive, East Coast, le Labo Fragrances
Permanent · New York
LE LABO
Account Coordinator, East Coast, le Labo Fragrances
Permanent · New York
CLINIQUE
Full Time Consultant - 40Hrs - Clinique - Dillards st Johns Town Center - Jacksonville, fl
Permanent · Jacksonville
CLINIQUE
Business Manager - 40Hrs - Clinique - Dillards st Johns Town Center - Jacksonville fl
Permanent · Jacksonville
ADIDAS
Operations Manager 1
Permanent · Wilkes-Barre
ADIDAS
Director, Trade Marketing
Permanent · Portland
ADIDAS
Assistant Key Account Manager, Nordstrom
Permanent · Portland
ADIDAS
Senior Manager Dpc Partner Operations
Permanent · Portland
GAP
Merchandise Planner - Sweaters - na Speciality
Permanent · New York
GAP
General Manager - Encinitas Village
Permanent · Encinitas
GAP
General Manager - The Sands Oceanside
Permanent · Oceanside
GAP INC
Manager, Network Separation Strategy And Operations: Brand Ops Pmo
Permanent · San Francisco
HUDSONS BAY COMPANY (HBC)
E-Commerce Coordinator
Permanent · Scarborough
HUDSONS BAY COMPANY (HBC)
Gift Registry Consultant - Houseware - Hudsons Bay
Permanent · Burlington
HUDSONS BAY
Visual Presentation/iN-Store Marketing Director
Permanent · Vancouver
JCPENNEY
Senior Manager of Product Management
Permanent · Plano
VF
Smartwool: CRM Manager
Permanent · Denver
ATHLETA
General Manager - Valley Fair
Permanent · Santa Clara
L'OREAL GROUP
Urban Decay - Creative Production Manager
Permanent · Newport Beach
L'OREAL GROUP
Director- CRM
Permanent · New York
L'OREAL GROUP
2nd Shift Distribution Center (Pick/Pack) Operations Supervisor - Grand Rapids, mi
Permanent · Grand Rapids

Vans open biggest European store on London's Oxford Street

Published
today Nov 15, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

This month sees the opening of Vans’ biggest European store with an official debut on November 21 in a prime position on London’s Oxford Street. The VF Corp-owned brand’s new flagship is at 214 Oxford Street, in a 4,714 square foot space that includes its footwear as well as apparel and accessories. 


Vans



The site at Oxford Circus became available because of the well-publicised problems at Arcadia as it was previously the Miss Selfridge flagship. That brand has now moved to share space with portfolio-mate Topshop.

The store’s proximity to destination stores like Niketown and Topshop adds further to the appeal of the location, but Vans has been pulling out all the stops to make it a destination in its own right.

It plays host to a Customs Lab, where consumers can “creatively express themselves by customising their purchases,” we’re told. Vans’ in-store artists will be on hand to assist in the process, offering a wide range of artistic tools that can be used to personalise any of the store’s products on sale. 

And alongside men’s, women’s and kids' apparel and footwear, the company also said the space will “be the go-to destination for Vans pro-skate and surf ranges”.

The opening is part of a wider approach to the UK market that sees the brand transforming its retail estate. It has been revamping its existing stores, including the nearby Carnaby Street location, and it opened a first-of-its-kind boutique store in Covent Garden last month.

The official opening date of the Oxford Circus store coincides with the brand’s Checkerboard Day, a global marketing and charity initiative. The company runs the event each year to “champion and inspire creative expression globally and provide fans the opportunity to participate in creative activations and give back to organisations that support creative expression”.

Copyright © 2020 FashionNetwork.com All rights reserved.