Vente-Privée launches Kooroo, portal for new products

By

Matthieu Guinebault

Published
Sep 24, 2014

Vente-Privée is continuing to diversify. Having developed the concept of one day, one product; as well as introducing exclusive music deals, the French leader of online surplus product flash sales will launch Kooroo on September 22. 

The new portal, only available in France for the moment, will be dedicated to brands’ new products.

With Kooroo, Vente-privée isn’t straying far from its original concept. Offers made on Kooroo will both limited-duration and limited-quantity.

The system will also allow brands to collect "consumer insights" in order to understand consumer behavior in detail. 

"The principle of Kooroo is the same as that of Vente-privée as a whole," according to the company. "Limited-duration and limited-quantity sales, offered to members only, and staged in a unique creative environment. Accessed via a tab at top of the page, the section will highlight new products from brands in all of the site’s segments: beauty, high-tech, appliances..." 

With L'Occitane’s new range of products, Aromachologie, beauty will be one of the first segments introduced. Subsequent sales will include Paris Saint-Germain’s official fragrance, developed by ST Dupont. 

The launch comes a year after that of Le Pass, which sought to transform Vente-privée’s large online traffic into physical traffic in retail partners. 

The geolocation app, meanwhile, alerts subscribers to nearby in-store special offers and promotions for the product categories that they are interested in. 

All these initiatives should enable Vente-privée to strengthen its corporate brand and especially media positioning. 

The company aims to work with brands regarding issues of surplus stock, store attendance and the launch of innovative solutions. 

Vente-privée boosted its sales last year by 23%, attaining a turnover of 1.6 billion euros.

The site has 22 million subscribers worldwide, including 15 million in France. 

It sees 3.5 million visitors every day, including through a mobile app that was updated in early September.