Vera Wang debuts Prosecco line

By

Jennifer Braun

Published
Jun 17, 2021

Luxury fashion designer Vera Wang unveiled on Wednesday a new premium Italian Prosecco brand. 

Dubbed 'Party', the designer and style Icon is lending her creative eye to a Prosecco that embodies her more bright, fun and fashion-forward side. 

Starting with a chic bottle design — a sleek matte silver with "Party" in bold neon yellow letters and  an invitation to Party from Vera — the designer then turned to the top winemaking region Piemonte and to Araldica, producer of the best-selling Moscato in America.

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Led by second-generation winemaker Claudio Manera, it is one of Italy's fastest-growing producers and most forward-thinking winemaking co-operative.

Party is crafted from 100 percent Glera grapes and boasts aromas of apple and stone fruit, citrus notes and fresh acidity on the palate, with a soft and fruity finish. It retails for $25. 

"First and foremost, I am a designer, but I am also an entrepreneur and brand builder. I've dedicated my entire life to designing how people celebrate, and not just their weddings – from what they wear to how they entertain, from their tableaus and tablescapes, to how they live at home – and now, what they drink! Party is a natural extension of what I already do," explained Wang. 

“Why prosecco? Celebration! When I think of romance, fun, laughter, joy, friendship, I think of prosecco, it is the wine that personifies emotion and sheer happiness.”

Following a decade in bridal, Vera Wang launched a highly acclaimed ready-to-wear collection, and has since dove into publishing, fragrance, beauty, accessories and home. 

The Council of Fashion Designers of America honored her by naming Vera Wang "Womenswear Designer of the Year" in 2005.