Vero Moda launches new line, Noisy May

By

Anaïs Lerévérend

Published
Dec 12, 2012

With Junarose catering for the plus-size market and the Jacqueline de Young line added to Only, Bestseller is continuing to launch new brands, the latest addition to the portfolio being Noisy May which will be sold at Vero Moda stores.

As the “streetwear” younger sister to Vero Moda, Noisy May will aim to cater to a slightly younger audience and aim to attract new customers. Noisy May chief Birgitte Søe wanted to give the line a more edgy, avant-garde feel to contrast Vero Moda’s more feminine style. The brand will particularly focus on its denim offering. Aside from the ripped denim, studs and spikes, the line offers various strong prints such as camouflage, jungle and coloured animal prints.

Like big-sister brand Vero Moda, the new brand will see many updates throughout the seasons to match trend cycles. For its beginnings, the line will only be sold in certain Vero Moda stores.