×
83 622
Fashion Jobs
NIKE
ta Project Manager, Global Operations And Logistics
Permanent · Memphis
NIKE
Territory Recruiting Manager (Northeast) - Open to Remote in: Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New Jersey, Delaware, Maryland, New York And Pennsylvania
Permanent · New York
ESTÉE LAUDER
Executive Director -Finance & Strategy, Lab Series
Permanent · New York
ESTÉE LAUDER
Macy's Account Coordinator - Estee Lauder - 40 Hours - Palm Beach-Broward, fl
Permanent · Palm Beach
ESTÉE LAUDER
HR Manager, Corporate Functions
Permanent · New York
ESTÉE LAUDER
Senior Financial Analyst, Finance North America, Bobbi Brown And Bumble & Bumble
Permanent · New York
HOMEGOODS
Loss Prevention Customer Service Associate
Permanent · Fairfax
TJ MAXX
lp Detective - Duluth, ga
Permanent · Duluth
MACY'S
Asset Protection Detective, Franklin Park - Part Time
Permanent · Toledo
MACY'S
Asset Protection Detective, Sherman Oaks Fashion Square - Part Time
Permanent · Los Angeles
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Fort Walton Beach
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Tulsa
NEIMAN MARCUS
CRM vp
Permanent · New York
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Roosevelt Field - Part Time
Permanent · Garden City
ROSS STORES
Inventory Control/Quality Assurance Supervisor
Permanent · Perris
ROSS STORES
Store Protection Specialist
Permanent · Hyattsville
ROSS STORES
Inventory Controls And Quality Analysis Specialist ii (Icqa)
Permanent · Brookshire
ROSS STORES
Store Protection Specialist
Permanent · Houston
ROSS STORES
dc Operations Manager
Permanent · Fort Mill
ROSS STORES
Store Protection Specialist
Permanent · Sacramento
MACY'S
Asset Protection Captain, Westshore - Full Time
Permanent · Tampa
MACY'S
Asset Protection Detective, Naples - Part Time
Permanent · Naples
Published
Sep 16, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Veronica Bertozzi is new MSGM CEO as label launches new strategy

Published
Sep 16, 2021

MSGM has officially announced that Veronica Bertozzi has become its CEO, although she has been working in the role since the summer. Her arrival comes with a strategy shift and an ambitious growth plan.


MSGM



She described the label as “a brand with enormous potential that has proved to have a distinctive character and a unique DNA. Today more than ever, it is ready to assert itself as a big name in the industry, without losing sight of the youthful and innovative style that distinguishes it, and indeed focussing on those qualities with even greater commitment”.

And she added that “the future of fashion belongs to the new generations and MSGM is able to address them in a way that few of its competitors can, covering a very important market share”.

Roberta Benaglia, CEO of Style Capital, the asset management company that holds a 32% share of MSGM, called Bertozzi “an extremely competent manager with deep knowledge of the sector” and said “MSGM is a brand with great growth potential that the new management structure will certainly be able to exploit”.

Creative director Massimo Giorgetti also said he’s “thrilled to have her on board and to write the next chapter of the brand’s history with her”.

Bertozzi joined the firm after spending 14 years at Stella McCartney, latterly as EMEA president. But her arrival is more than just new leadership as it also represents “part of a change in strategy: after years of growth and success with the support of multi-label showroom partners, the brand has decided to create an independent structure entirely internalising the commercial division”, it said.

Part of that will see it moving into new headquarters next year, “where all the brand’s activity will be concentrated and from which it will operate its new worldwide sales showroom, with a new team organised by markets, to present womenswear and menswear ready-to-wear collections, the sustainable Fantastic Green capsule, as well as shoes and accessories”.

That footwear and accessories unit will also be the focus of “a development and strengthening strategy, with the medium-term aim of turning it into a core business that can support the brand’s growth and positioning”.

And it said that “new Italian designers and suppliers will contribute their expertise to the project which will see the introduction of seasonal and ongoing hero products: recognisable designs with a strong and individual identity”.

With this accessories expansion, it wants to add to its popularity in Europe, Korea, Japan and China and “further strengthen its presence in its core markets while staying loyal to its DNA”.

The first fruits of the change will be seen with the AW22 collection, although the label’s catwalk return this month for the SS22 show will “give a taste of the new strategy with targeted additions from the shoes and bags division”.

The firm is expecting the new strategy to help its “future growth considerably exceed predicted results for 2021, when the company already counts on returning to 2019 pre-Covid results”.

Copyright © 2021 FashionNetwork.com All rights reserved.