Versace celebrates new Boston store with capsule collection

The Italian fashion house is expanding its presence in the USA with its first Boston, Massachussetts boutique. To celebrate the opening of this new store, the luxury label's creative director, Donatella Versace, has designed a mini-collection in the colors of the American flag.

Designed in collaboration with the architect, Jamie Fobert, this new boutique in the heart of Boston combines Italian opulence with contemporary fittings over a 225-square-meter retail space. The floor features marble mosaics inspired by ninth century Byzantine churches, contrasting with perspex walls and shelving. This creates a luxurious atmosphere, reinforced by brass stars and metal details.

"I just adore the design concept of the new Versace Stores, which pays tribute to Italy's cultural heritage," said Donatella Versace. "In fulfilling this project Jamie Fobert has created a space in which the new Versace spirit can take flight. For me the boutique suggests an uninterrupted dialogue between our past and our future, between me and Jamie Fobert and obviously between Versace and our clients," the Italian designer concluded.

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This new store brings a wide selection of ready-to-wear and accessories from both men's and women's collections to the people of Boston. The luxury label will also offer capsule collections and limited editions at the new boutique.

To celebrate the Boston store's opening, Donatella Versace has designed a capsule collection in the colors of the star-spangled banner, with stilettos and bags in red, white and blue.

More precisely, it's the brand's Palazzo stilettos and handbags that have been released in the new shades, sporting a shiny cracked leather finish and embellished with the label's iconic Medusa head in a matching color. Each bag also features a metallic tag inscribed with "Versace Red, White & Blue."