×
40 794
Fashion Jobs
H&M
Logistics Wms Manager
Permanent · Burlington
CLINIQUE
Retail Beauty Sales Manager - Clinique - (Midrivers) - st. Peter's, mo
Permanent · Saint Charles
AVEDA
Director, Retail Marketing (Fss), Aveda North America
Permanent · Blaine
TAPESTRY
sr. Manager, Merchandising - Women's Outlet Bags
Permanent · New York
TAPESTRY
Project Manager, Store Construction
Permanent · New York
TAPESTRY
Senior Art Director - Brand Creative
Permanent · New York
TAPESTRY
Buyer, Men's Outlet
Permanent · New York
TAPESTRY
Director, Creative Project Management
Permanent · New York
ROSS STORES
District Manager
Permanent · Birmingham
ROSS STORES
sr. Manager, Cross Dock & Store Delivery Transportation Procurement
Permanent · Fort Mill
ROSS STORES
sr. Manager, IT (Store Systems)
Permanent · Dublin
ROSS STORES
sr. Accountant, Inventory Control
Permanent · Dublin
ROSS STORES
Vice President, Workforce Strategy & Analytics
Permanent · New York
ROSS STORES
sr. Manager, Store Strategy And Method Improvements
Permanent · Dublin
ROSS STORES
IT Senior Manager (Supply Chain Warehouse Core Systems)
Permanent · Fort Mill
ROSS STORES
IT Manager i (New Store Openings, Store Systems)
Permanent · Dublin
ROSS STORES
Real Estate Law Attorney, Director
Permanent · Dublin
ROSS STORES
Merchant Operations Manager (Compliance)
Permanent · New York
ROSS STORES
Loss Prevention Associate
Permanent · Rock Hill
ROSS STORES
Coordinator, Legal Compliance
Permanent · New York
ROSS STORES
IT Manager i (Host Security Delivery)
Permanent · Dublin
ROSS STORES
Loss Prevention Associate
Permanent · Fort Mill

VF Corp names new global brand president for Dickies

Published
today Jul 9, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Greensboro, North Carolina-based lifestyle company VF Corporation announced on Monday that it has appointed Denny Bruce as the new global brand president of workwear label Dickies – currently the fourth largest brand by revenue in a 20-strong portfolio that also includes Vans, The North Face and Timberland.
 

Denny Bruce, Dickies' new global brand president - Photo: VF Corporation



In his new role, Bruce will be responsible for all aspects of the brand’s global operations, overseeing both its wholesale and direct-to-consumer businesses with a focus on digital. He will also be tasked with leading Dickies’ profitable growth by executing its strategic plan globally, strengthening its team and ensuring that the brand offers compelling products and experiential campaigns.
 
He will report to Curt Holtz, VF’s executive vice president and group president for workwear.

Bruce joins VF from Traeger Pellet Grills, where he served as executive vice president of sales, working alongside with his team to quadruple the company’s revenues and earnings in the space of four years.
 
Prior to this, the graduate of Central Connecticut State University was VP of domestic sales at Skullcandy from 2010 to 2013, having previously served as the key accounts and national sales manager at Vans, another VF-owned brand.
 
“As [Dickies] enters a new phase of growth and expansion, Denny will bring together our international teams to drive a consistent global experience that engages consumers in new ways,” said Holtz in a release. “We are highly confident in the prospects for this exciting brand and look forward to working with Denny as we pursue the many opportunities ahead.”

VF, which acquired Dickies in 2017 as part of its purchase of Williamson-Dickie and its brand portfolio, recently completed the spin-off of its denim business as Kontoor Brands. The company reported $13.8 billion in revenue in fiscal 2019, up 12% from the previous year. 
 
Bruce’s appointment was effective July 1, 2019.

Copyright © 2019 FashionNetwork.com All rights reserved.