×
36 785
Fashion Jobs
OLD NAVY
General Manager - Pico Rivera
Permanent · Pico Rivera
OLD NAVY
Creative Director - Loyalty & CRM
Permanent · San Francisco
OLD NAVY
Assistant General Manager, Customer Operations - Easton Market
Permanent · Columbus
L’ORÉAL GROUP
Manager/sr Manager, Campus Recruiting
Permanent · New York
L’ORÉAL GROUP
Senior Manager / Manager of Brand Marketing
Permanent · Jersey City
KOHLS
Product Manager - Payment System
Permanent · Menomonee Falls
KOHLS
Full-Time Loss Prevention Officer
Permanent · Framingham
KOHLS
Full-Time Loss Prevention Officer
Permanent · Massapequa
L.L.BEAN INC.
rd Shift Bike Boat And Ski Sales Representative
Permanent · Freeport
L.L.BEAN INC.
Sales Representative
Permanent · King of Prussia
L.L.BEAN INC.
Hunting And Fishing Sales Representative
Permanent · Freeport
L.L.BEAN INC.
Sales Representative
Permanent · Hadley
L.L.BEAN INC.
Sales Representative
Permanent · Fayetteville
ALICE AND OLIVIA
Sales Supervisor - Austin
Permanent · Austin
ALICE AND OLIVIA
E-Commerce Customer Service Manager
Permanent · New York
JCPENNEY
Business Support Specialist - Communications
Permanent · Plano
JCPENNEY
Buyer - Home (Entertaining & Tabletop)
Permanent · Plano
JCPENNEY
Multi District Human Resources Business Partner
Permanent · Jefferson City
JCPENNEY
Product Manager - Customer Account & Loyalty
Permanent · Plano
TIFFANY & CO
Inventory Control Analyst
Permanent · Parsippany-Troy Hills
ULTA BEAUTY
Salon Manager-Hickory Point Mall
Permanent · Forsyth
ULTA BEAUTY
Salon Manager-White Marlin Mall
Permanent · Ocean City

VF Corp unveils new long-term strategy and refreshed corporate identity

Published
today Sep 25, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Following the spin-off of its denim business as Kontoor Brands earlier this year, Denver, Colorado-based apparel and footwear group VF Corporation has announced a new strategic growth plan, as well as an updated logo and corporate identity.


Vans is one of the star brands in VF's portfolio - Instagram: @vans

 
The company, owner of the Vans, The North Face, Timberland and Dickies brands, revealed four main strategic focuses in its new five-year plan. First among these is the group’s digital-led transformation into a “consumer-minded and retail-centric enterprise”
 
VF will also be seeking to drive and optimize its portfolio, distort investments to Asia, and elevate its digital channels.

The company further revealed a series of financial targets that it expects to meet by 2024 as it moves forward with its new initiatives.
 
VF predicts that its revenues will grow at a five-year compounded annual growth rate (CAGR) of between 7% and 8%, with progress being driven by the company’s largest brands, the international market and the direct-to-consumer channel.
 
Earnings per share (EPS) are expected to grow at a five-year CAGR of 12% to 14%, compared to fiscal 2019’s adjusted EPS.

Between fiscal 2020 and 2024, the company also expects to generate around $8 billion in free cash flow on a cumulative basis and return $10 billion to shareholders via dividends and share repurchases.
 
“The past two-and-a-half years represent one of the most transformative periods in VF’s 120-year history,” explained VF Chairman, President and CEO Steve Rendle in a release. “We’ve emerged with a sharpened focus on what’s required to become even more consumer minded and retail centric. With greater clarity to the opportunities ahead, we’re confidently updating our five-year strategic growth plan and financial outlook.”
 
To reflect the latest evolution in its strategy, VF also revealed a slick new corporate logo on Wednesday, accompanied by an overhaul of its branding, the company’s first change of this kind in 21 years.
 
As part of this rebranding, the group has adopted a new tagline – “Purpose led and Performance driven” – which Rendle believes, “clearly communicates the type of company we are and will continue to be.”
 
In August, VF upped its full-year guidance after its first-quarter revenues jumped 6% to $2.3 billion, with particular growth seen in China and the company’s digital channels. Nonetheless, the group’s quarterly net income fell to $49.2 million, down from $160.4 million in the prior-year period.

Copyright © 2019 FashionNetwork.com All rights reserved.