×
30 870
Fashion Jobs
AEROPOSTALE
Cost Accounting Manager, Sparc Group
Permanent · Lyndhurst
NORDSTROM INC
Asset Protection Agent
Permanent · Portland
NORDSTROM INC
Asset Protection Agent Burbank Center Rack
Permanent · Burbank
NORDSTROM
Loss Prevention Agent - Bellevue
Permanent · Bellevue
NORDSTROM
Area Manager - Dubuque, ia
Permanent · Dubuque
NORDSTROM
Asset Protection - Agent - Santa Monica Place
Permanent · Santa Monica
NORDSTROM INC
Asset Protection - Security Ambassador - The Mall at Short Hills
Permanent · Millburn
NORDSTROM
Loss Prevention Agent The Orchards Rack - $200 Sign-on Bonus
Permanent · Westminster
NORDSTROM INC
Asset Protection - Security Ambassador - Thousand Oaks Janss Mrkt Rack
Permanent · Thousand Oaks
ESTÉE LAUDER COMPANIES
Senior Business Analyst, Global Comms & Lauder Family
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Lead, Project Manager, Supply Chain Technology
Permanent · New York
MARSHALLS
70118-lp Detective
Permanent · Lodi
TJ MAXX
70118-lp Detective
Permanent · San Carlos
HOMEGOODS
Loss Prevention Detective
Permanent · San Ramon
MARSHALLS
Loss Prevention Detective Rockville/Gaithersburg
Permanent · Rockville
MARSHALLS
lp Detective
Permanent · Campbell
TJ MAXX
Loss Prevention Customer Service Associate- Staten Island ny
Permanent · New York
TJX CORPORATE
Sales Audit Control Coordinator
Permanent · Marlborough
TJ MAXX
70118-lp Detective
Permanent · Bloomington
TJ MAXX
70118-lp Detective
Permanent · Santa Clara
TJ MAXX
Assistant General Manager - Worcester, Massachusetts
Permanent · Worcester
MARSHALLS
lp Detective Ewing
Permanent · Ewing Township
Translated by
Susan Spies
Published
May 23, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Vicomte A hires new artistic director

Translated by
Susan Spies
Published
May 23, 2017

The French brand known for its colorful polo shirts and iconic letter logo (and in France as Emmanuel Macron's go-to holiday attire ) has just recruited veteran creative director Gideon Day to reinvigorate the label’s collections.
 

Gideon Day, nouveau DA de Vicomte A - DR


The British designer has long been established in France and brings with him quite an impressive resume. He was creative director at Chevignon from 1992 to 1997, director of design for the jeans division of Paul Smith for five years, then served a long run as creative director for Aigle from 2005 to 2017.

“With his new perspective and expertise, he will strengthen the brand's image while preserving the label's foundations,” said Allure Saint-Honoré, the company that took over the entire brand in October 2016. Gideon Day’s Vicomte A designs will begin showing up in the fall-winter 2018-2019 collections, closely coordinated with the brand's marketing team to introduce a collection that offer freshness, colors and consistency.

Already last summer the brand got quite a boost when then presidential hopeful Emmanuel Macron was photographed wearing a Vicomte A polo shirt together with his wife Brigitte during a seaside vacation. The image, which made an August cover of Paris Match, immediately sparked a buzz about Macron, who was applauded for wearing a French brand but one that is more affordable than France’s most famous polo shirt, namely Lacoste. But Vicomte A itself also got quite a bit of traction from the moment and for weeks enjoyed a lot of attention on social media and in the press.

Hopefully Gideon will be able to maintain some of that momentum. He faces a daunting challenge following the brand's turbulent past year, starting with a filing for bankruptcy in 2016, followed by a legal recovery a few months later and finally the departure of Arthur de Soultrait, the young, dapper entrepreneur who co-founded the brand in 2005. De Soultrait, a familiar face in the French media and on the Paris social scene, was one of the brand’s strongest ambassadors and also a key elements of its success.

Now Gideon Day is tasked with building the brand’s presence through the design of the clothes. He was also recruited for his expertise in Asia. At Aigle, he was in charge of the brand’s Asia store network (more than 300 stores) as well as designing the collections. For the time being, in addition to his role at Vicomte A, he will continue acting as a consultant to Welsh denim brand Hiut Denim and to Closed in Germany, where he oversees the collection.

Copyright © 2021 FashionNetwork.com All rights reserved.