×
36 694
Fashion Jobs
BANANA REPUBLIC
General Manager - Willowbend Mall
Permanent · Plano
TOO FACED
Account Executive - Manhattan, New York
Permanent ·
GIII APPAREL GROUP
Accounts Payable Coordinator
Permanent · New York
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Mesa
SALLY BEAUTY CORPORATE
Dbe Barber Account Executive
Permanent · New York
SALLY BEAUTY CORPORATE
Dbe Barber Account Executive
Permanent · Nashville
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Eugene
SALLY BEAUTY CORPORATE
District Manager
Permanent · Winston-Salem
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Reno
CENTRIC BRANDS
Associate, Account Executive - Los Angeles (Hudson)
Permanent · Los Angeles
CENTRIC BRANDS
Area Manager - Bcbg - Texas
Permanent · New York
CENTRIC BRANDS
Senior Analyst - m&a - Business Development
Permanent · New York
CENTRIC BRANDS
Sales Manager, Bcbg - Division - Fashion Valley 624
Permanent · San Diego
ULTA BEAUTY
Prestige Sales Manager-Alabaster Promenade
Permanent · Alabaster
ULTA BEAUTY
Prestige Sales Manager-Shoppes of Mentor
Permanent · Mentor
ULTA BEAUTY
Prestige Sales Manager-Marshall's Plaza
Permanent · DeWitt
ULTA BEAUTY
General Manager-Lincoln Square
Permanent · Arlington
ULTA BEAUTY
Prestige Sales Manager-Water Tower Place
Permanent · West Des Moines
ULTA BEAUTY
Prestige Sales Manager-Ocean County Mall
Permanent · Toms River
ULTA BEAUTY
Retail Sales Manager-Water Tower Place
Permanent · West Des Moines
ULTA BEAUTY
Retail Operations Manager-Ocean County Mall
Permanent · Toms River
ULTA BEAUTY
Retail Operations Manager-Firewheel Town Center
Permanent · Garland

Victoria Beckham launches beauty with a Foreign Office show

Published
today Sep 15, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The show invitation telegraphed the latest news in the repositioning of Victoria Beckham, who staged a consummately professional show on a sunny Sunday afternoon in London.


Victoria Beckham - Spring-Summer 2020 - Womenswear - London - Photo: FashionNetwork.com / Godfrey Deeny

 
Attendees were greeted by a large honeycomb board featuring various elements of a face – cutouts from a giant poster introducing Victoria Beckham Beauty.
 
“Luxury, performance, clean beauty,” read the tagline, which could have summed up this collection.

Around 400 guests gathered inside the Foreign & Commonwealth Office in Westminster, a grandiose Victorian building constructed on the spoils of colonial India. A giant statue of the man who conquered the sub-continent, Clive, stands outside. 
 
Security was tight as one entered the building, below the former office of Boris Johnson, during his very brief tenure as foreign secretary.
 
David Beckham and the couple's four kids were sitting front row behind Vogue editors-in-chief and former buddies Edward Enninful and Anna Wintour, underneath the glass roof of the marbled courtyard. 
 
Indeed, it felt like one was in the Beaux-Arts in Paris rather than a Victoria building in London, so smooth and classy was this collection. Quite simply, these were the most expensive looking clothes Beckham has produced. Mannish black and white houndstooth pantsuits oozed authority, while check blazers were paired with romantic blouses and perfectly draped skirts imparting confidence and class.
 
A whole series of ruffled blouses and cocktail dresses were impressive, as was the color palette – deep purples, dark peppermints and fresh aubergines. Polished, precise, pretty and, well, posh.
 
Hyper precise chignons courtesy of hairstylist Guido Palau, and super smooth make by Pat McGrath were also the ideal compliment to this collection. And Victoria’s own smoky idea and color palette.
 
In a revolutionary approach, the house’s French backers dreamed up this indie beauty business model, eschewing the easier option of a license with a giant like L’Oréal or Estée Lauder. The success of Victoriabeckhambeauty.com will be vital for the house’s future and it got off to a great start with this runway debut.


VIctoria Beckham - Spring-Summer 2020 - Womenswear - London - Photo: FashionNetwork.com / Godfrey Deeny

 
“Controlled and free, living life, reality and believability. There is always a duality in women, moving between different ideas, different moods. I want clothes that move with a woman, that move with her life,” explained Beckham.
 
She took her bow with a big wave underneath a large marble arch inside the ministry, ideal for the woman who, in the decade since opening her house, has become Britain’s most famous fashion plenipotentiary.

Copyright © 2019 FashionNetwork.com All rights reserved.