Victoria Beckham scores a coup for VB Body, appears on 14 Grazia covers globally
We’re used to celebrities appearing on the front cover of lots of glossy magazines, but it’s rare that one famous face features on multiple international covers simultaneously.
But this month, Victoria Beckham is the star on the front of 14 international editions of Grazia magazine as part of an exclusive worldwide collaboration. She’s on the cover of the Grazia UK’s ‘Luxe Issue’ in addition to 13 of its international editions.
It’s a major coup for both Beckham the celebrity and Beckham the businesswoman and is all part of the pop-star-turned-fashion-entrepreneur’s marketing campaign for the launch of her VB Body collection. That’s her new basics line of shapewear-meets-bodycon daywear.
That UK edition comes with a newsstand cover and a different shot of her for subscribers, and is available from May 17. The magazine itself includes an exclusive interview with Beckham plus a photo-shoot built around the launch of VB Body.
The content will be supported by a social media campaign that includes exclusive behind-the-scenes footage from the shoot and an interview with the celebrity.
The Grazia covers being published around the world featuring Victoria Beckham also include Australia, Bulgaria, China, Croatia, Emirates, Germany, India, Italy, Latam, Mexico, Serbia, Spain, and the US. She’s wearing VB Body for all of them.
VB Body is a ‘permanent capsule’ collection that sits alongside the fashion-led seasonal Victoria Beckham ready-to-wear collections. Sizes range from a UK 6 to 18, with colours to suit a wide a range of skin tones, and prices starting at £90.
Hattie Brett, editor of Grazia UK, said: “There aren’t many stars who command global attention. But, I’m delighted to be able to have shot and interviewed one of Britain’s most fascinating women Victoria Beckham for our Luxe Issue – and to have collaborated with 14 international editions of Grazia, also featuring the shoot on their covers. We know the Grazia UK audience has long been obsessed with following Victoria’s journey, and so will enjoy seeing exclusive images of the fashion designer as she unveils her new line VB Body and hearing her discuss family, fame and style.”
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