×
71 379
Fashion Jobs
MACY'S
Manager, Omni Operations
Permanent · Skokie
MACY'S
Director, External Communications – Product And Brand
Permanent · New York
MACY'S
Credit Finance Analyst ii
Permanent · Deerfield Township
MACY'S
Manager, Merchandise Execution
Permanent · Florence
MACY'S
Asset Protection Captain, Clackamas Town Center - Full Time
Permanent · Happy Valley
MACY'S
Multi-Store Detective, Tacoma - Full Time
Permanent · Tacoma
MICHAEL KORS
Part Time Sales Supervisor, Memorial City Mall
Permanent · Houston
MICHAEL KORS
Sales Supervisor, Sugar Land, tx
Permanent · Houston
MICHAEL KORS
Sales Supervisor The Woodlands Mall
Permanent · Houston
JCREW
Junior Account Executive
Permanent · New York
JCREW
Senior Counsel, Intellectual Property & Product Compliance
Permanent · New York
JCREW
Brand Marketing Director, mw Men's
Permanent · New York
JCREW
Product Manager
Permanent · New York
JCREW
Distribution Supervisor
Permanent · Lynchburg
MARSHALLS
Loss Prevention Detective
Permanent · Charlotte
MARSHALLS
Loss Prevention Detective
Permanent · Bloomfield
MARSHALLS
Loss Prevention Detective
Permanent · Charlotte
MARC JACOB'S
Business Analyst, Supply Chain
Permanent · New York
MARC JACOB'S
Director, Business Applications
Permanent · New York
BLOOMINGDALE'S
Asset Protection Outlet Associate, Part Time - Outlets at Orange
Permanent · Orange
BLOOMINGDALE'S
Outlet Keyholder Selling, Full Time - Riverhead
Permanent · Riverhead
MACY'S
Asset Protection Detective, Temecula Promenade - Part Time
Permanent · Temecula
Published
Jan 31, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Victoria Hallberg tapped as first ever chief marketing officer of Safilo North America

Published
Jan 31, 2019

Safilo has named Victoria Hallberg as the luxury eyewear company's new chief marketing officer of North America, a newly created position, effective January 2 of 2019. 


Instagram: @safilo


In her new role, she will oversee brand management, trade marketing and public relations, as poor sunglasses sales in North American department stores continue to be a problem for the eyewear company. She will also serve on Safilo Group’s Extended Global Leadership Team.

Hallberg has over 30 years of experience in the eyewear industry, specifically in the areas of sales, retail and marketing.  Prior to joining Safilo, Hallberg served in a variety of positions at Marchon Eyewear, including vice president of sales for US key accounts, director of brand sales, director of special projects, and sales manager. She has also held the role of chief merchant and vice president of retail relations at VSP Global, a vision care health insurance company. 

“[Hallberg is] a dynamic, highly motived and market-driven leader who has successfully launched many brands and delivered impactful, strategic business development programs to national retail chains, strategic accounts and independent sales teams throughout her career,” said Steve Wright, president and chief commercial officer of Safilo North America, in a release. “[She will] help take us to the next level and maximize how we market, sell, service and communicate to our customers.” 

With the new addition, Safilo will no doubt be hoping to restructure its sales strategy in North America, after the company recently missed its full-year sales target for 2018 despite an upturn in fourth-quarter revenues.

The company has recently upped its partnerships with big name American brands, including a renewed contract with Tommy Hilfiger and a contract with Levi Strauss

Copyright © 2022 FashionNetwork.com All rights reserved.