×
71 111
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Glendale
Permanent · GLENDALE
MACY'S
Manager, Merchandise Execution
Permanent · Scottsdale
MACY'S
Asset Protection Detective, Fairfield Commons - Full Time
Permanent · Beavercreek
MACY'S
Asset Protection Detective, Center City - Full Time
Permanent · Philadelphia
MACY'S
Asset Protection Hourly Supervisor, Cheshire - Full Time (2840)
Permanent · Cheshire
MACY'S
Asset Protection Officer, Secaucus st fj - Part Time (2840)
Permanent · Secaucus
MACY'S
Asset Protection Detective, Square One - Part Time
Permanent · Saugus
MACY'S
Asset Protection Detective, Northridge Fashion Center - Full Time
Permanent · Los Angeles
MACY'S
Asset Protection Officer, Goodyear - Part Time (2840)
Permanent · Goodyear
MACY'S
Asset Protection Detective, Newpark - Full Time
Permanent · Newark
MACY'S
Asset Protection Security Guard, Boston - Part Time
Permanent · Suffolk
MACY'S
Asset Protection Detective, Willowbrook - Full Time
Permanent · Wayne
MACY'S
Asset Protection Detective, Bay Plaza - Full Time
Permanent · Bronx
MACY'S
Asset Protection Detective, Santa Ana Mainplace - Part Time
Permanent · Santa Ana
MACY'S
Retail Cosmetics Stock - Clinique, Valley Fair - Full Time
Permanent · Santa Clara
MACY'S
Asset Protection Detective, Willow Grove Park - Full Time
Permanent · Willow Grove
MACY'S
Asset Protection Detective, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Captain, North County Fair - Full Time
Permanent · Escondido
MACY'S
Asset Protection Security Guard, Aurora Town Center - Part Time
Permanent · Aurora
MACY'S
Asset Protection Detective, West County Center - Full Time
Permanent · Old Saint Louis
MACY'S
Asset Protection Detective, Lenox Square - Part Time
Permanent · Atlanta
DESIGNER BRANDS
Merchandise Planner Wholesale, Vmi
Permanent · Columbus
Published
Nov 2, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Victoria's Secret acquires Adore Me

Published
Nov 2, 2022

U.S. lingerie giant Victoria's Secret announced on Tuesday plans to acquire digitally-native intimates brand Adore Me, as the company makes further inroads in the online undergarment market.


Victoria's Secret


Victoria's Secret said its expects to leverage Adore Me’s expertise and technology to continue to improve the Victoria’s Secret and Pink customer shopping experience and modernise its digital platform. The company said Adore Me will also serve as a "growth vehicle"... "providing access to a consumer that is complementary" to its current customer base. 

​The transaction includes an initial upfront $400 million cash payment and further cash consideration, a portion of which is fixed and a portion of which is based on the performance of Adore Me and achievement of specified growth and synergy targets over a two-year period, according to a press release.

“Adore Me is a technology-led, digital-first innovator in the intimates category that will help us bring differentiated experiences to Victoria’s Secret and Pink customers,” said Martin Waters, CEO, Victoria’s Secret & Co.

“This acquisition will be a significant accelerant as we pivot toward growth and modernize the foundation of our company with an entrepreneurial mindset that puts technology at the forefront of everything we do. In partnering with the incredible team at Adore Me, we will move to the future much faster.”

Founded in 2011, New York-based Adore Me is a online-only intimates brand that counts 1.2 million active customers. It is powered by a proprietary technology platform with differentiated customer experiences including 'Home Try-On' and monthly subscription options, and offers expanded sizing across its products. It is also a B Corp-certified company.

“We have significantly grown our business over the past decade, and are excited to bring our technology, purchase experiences, inclusive assortment, brand and team to join the next phase of Victoria’s Secret’s growth and customer journey transformation,” said Morgan Hermand, founder and CEO of Adore Me.

Victoria's Secret's acquisition of Adore Me comes several months after the lingerie giant said it had a taken a minority stake in U.S. swimwear brand, Frankies Bikinis.

Copyright © 2023 FashionNetwork.com All rights reserved.