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Translated by
Emily Jensen
Oct 5, 2017
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Victoria's Secret Beauty opens first store in Spain

Translated by
Emily Jensen
Oct 5, 2017

Victoria’s Secret Beauty opened its first store in Madrid. On September 28, the lingerie firm opened its doors on 14 Fuencarral Street, in partnership with Italian group Percassi.

The interior of the new Victoria's Secret store on Fuencarral Street - Victoria's Secret

The new store focuses on iconic products from the brand, as well as on beauty and accessories. Visitors will also be able to find fragrances such as Victoria’s Secret Bombshell and The Mist Collection. The store will also carry travel sized-products, body care items and lip products. 

The new Victoria’s Secret store on the iconic Madrid street contains a modern storefront, establishing an exciting entrance to the 150-square-metre store. 

The store’s interior includes luxury elements such as black cherry furniture and a gallery of iconic black and white shots from the brand, as well as a large video screen. 

Until now, the brand’s only locations in the Spanish market were found in the shopping centres of Maremagnun and La Maquinista in Barcelona, as well as in airports in Madrid, Málaga, Gran Canaria and Barcelona.

Established in 1977 in California and currently owned by L Brands, Victoria’s Secret controls more than 1,600 stores around the world across the Victoria’s Secret Lingerie and Victoria’s Secret Beauty brands.

Italian group Percassi controls the development of the brand in Spain and also oversees brands such as Kiko Milano, Gucci, and Nike. 

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