Victoria's Secret launches comfort collection with diverse campaign, Love Cloud
Victoria's Secret announced on Monday a new collection of bras and panties centered around all-day comfort with an inclusive campaign.
Dubbed 'Love Cloud', the collection is modeled by eighteen dynamic women, reinforcing Victoria's Secret's recent commitment to welcoming and celebrating all women. The inspiring women featured in the campaign include models like Adut Akech, Hailey Bieber, Paloma Elsesser, Sabina Karlsson, and many more.
The campaign highlights six new silhouettes - the smooth demi, half-pad plunge, push-up plunge, smooth straight-neck lounge, demi front-close with lace back and sport - and three matching panties, including two styles that are fully adjustable – a first for the brand.
Victoria's Secret has struggled to keep step with shifts in the lingerie sector. The new collection is in line with its efforts to focus more around comfort, diversity and inclusivity in recent years.
"After listening to and being inspired by the real needs of our consumers, Love Cloud has been created as a collection that fits everyday comfort without sacrificing functionality or sexiness. With this new line, we are launching high quality bras and panties in shapes that fit women's daily needs, in our ongoing effort to develop products that champion women and support their individual journeys", said Janie Schaffer, chief design officer for Victoria's Secret Lingerie.
"Love Cloud Collection is a major moment in the brand's evolution. From the cast of incredible women that bring the collection to life, to the incredible inclusive spirit on set, this campaign is an important part of the new Victoria's Secret standard we are creating", said Raúl Martinez, head creative director of Victoria's Secret.
Launching Thursday nationwide in-stores and online at VictoriasSecret.com, the collection starts at $39.50 for bras and $16.50 for panties, and is available in sizes 32A-40DDD: XS-XXL.
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