Victoria's Secret launches new fine fragrance

By

Jennifer Braun

Published
Jul 19, 2022

Victoria's Secret is set to launch on Tuesday the brand's first fine fragrance pillar in five years. 

Dubbed 'Bare Eau de Parfum', the new fine fragrance adapts to every person's body chemistry to create a scent that is unique to all who wear it. To get there, it is the first fragrance on the market to utilize Cryptosym technology, which can encrypt scent formulations and protects it from future replication. 

"Bare Eau de Parfum is our most intimate fragrance yet. It's about a quiet confidence that comes from knowing your authentic self, and celebrates individuality in its most natural form,” said Kristen Lagoa, vice president of merchandising, beauty and accessories at Victoria's Secret.

“Choosing a scent is such a personal experience, so we took our time in creating a one-of-a-kind fragrance that could be both relatable and unique to everyone who wears it.”

Bare Eau de Parfum was created in partnership with international perfume school Symrise with a proprietary blend of musks, including mandarins from Madagascar, Egyptian violet petals, and a base of Australian sandalwood. The one-of-a-kind scent is made with upcycled materials and responsibly sourced ingredients, and aims to reinforce the brand's ongoing mission to uplift and champion all women. 

It launches with a women-led campaign featuring incredible women ranging from social advocates, herbalists, artists, and creatives. The campaign was shot by photographer Zoe Ghertner and styled by Camilla Nickerson. 

"When creating this fragrance, we wanted to craft something completely different—something that unveils the signature scent everyone is looking for,” added master perfumers at Symrise, Nathalie Benareau and Carlos Vinals. 

“Comforting yet captivating, soft yet sensual. The idea was to accentuate the natural beauty of the wearer without covering up their unique scent and individuality.”

Bare Eau de Parfum launches nationwide in-stores and online at VictoriasSecret.com. It will also be available worldwide in-stores and online, starting Tuesday, August 23.