×
80 830
Fashion Jobs
SALLY BEAUTY HOLDINGS LLC
Ecommerce Campaign Specialist
Permanent · Denton
SALLY BEAUTY HOLDINGS LLC
sr. CRM Developer
Permanent · Denton
SALLY BEAUTY HOLDINGS LLC
IT Director - Supply Chain Systems (Hybrid)
Permanent · Denton
ASCENA
Sales Manager- Loft Southpark
Permanent · Charlotte
ASCENA
Stock And Merchandising Associate
Permanent · Troy
ESTEE LAUDER
Senior Manager, Brand Procurement - Mac
Permanent · Queens
ESTEE LAUDER
Lead, Project Manager, Quality
Permanent · Queens
ESTEE LAUDER
Senior Manager, CRM & Web Analytics - Global Clinique Online
Permanent · New York
ESTEE LAUDER
Manager, Global Finance - Smashbox
Permanent · Culver City
ESTEE LAUDER
Manager, Brands, Consumer Sciences
Permanent · Melville
KOHLS
Compliance Analyst
Permanent · Menomonee Falls
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Encinitas
KOHLS
Full-Time Loss Prevention Service Specialist
Permanent · San Diego
KOHLS
Full-Time Loss Prevention Officer
Permanent · Ventura
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Carrollton
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · State College
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Manchester
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Washington
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Lansing
KOHLS
Full-Time Loss Prevention Officer
Permanent · South Plainfield
KOHLS
Sustainability & Environmental Compliance Coordinator (Hybrid)
Permanent · Menomonee Falls
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Spokane
Published
Jan 10, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Victoria’s Secret puts brakes on L Brands’ sales over the holidays

Published
Jan 10, 2019

Following a sharp uptick of 26% in November, Victoria’s Secret parent company L Brands, Inc. has reported slipping sales in December 2018 – a critical holiday shopping period – leading its shares to drop almost 8% on Thursday.
 

Comparable sales at Victoria's Secret dropped 6% in December - Instagram: @victoriassecret


Total net sales for the five weeks ended January 5, 2019 totaled $2.477 billion, down from $2.516 billion in the prior-year period. Comparable sales for the month were flat.
 
Comps at the company’s struggling Victoria’s Secret brand decreased 6%, compared to a 1% decrease in the same period in 2017, while Bath & Body Works continued to see strong growth, with comps increasing 11%.

For the full 48-week fiscal year, L Brands reported net sales of $12.457 billion, up from $11.592 billion in the previous year, while comparable sales increased 3%.
 
At Victoria’s Secret, however, comps were still down 2%, although this was nonetheless an improvement when compared to the 9% fall seen in 2017. Comparable sales at Bath & Body Works increased 12% in 2018.
 
The results reflect a recurring pattern seen at the company in 2018, a year during which strong sales gains at Bath & Body Works have consistently been tasked with compensating for underwhelming performances from Victoria’s Secret, which has been fighting to remain relevant in a lingerie sector increasingly focused on inclusivity and body positivity.
 
The company now expects its adjusted Q4 earnings per share to be at the higher end of its previously stated guidance of between $1.90 and $2.10. This figure does not take into account a preliminary estimated pretax charge of around $80 million related to the sale of La Senza to an affiliate of Regent LP, which closed on January 6, 2019.

Over the course of 2018, L Brands opened 83 stores and closed 37. The company currently operates 3,121 retail locations in the US, Canada, China, the UK and Ireland.

Copyright © 2022 FashionNetwork.com All rights reserved.