×
32 555
Fashion Jobs
L'OREAL GROUP
l'Oreal Usa, Retail IT Systems Administrator
Permanent · New York
L'OREAL GROUP
l'Oreal Usa, IT Senior Manager, SEO & Site Performance Lead
Permanent · New York
L'OREAL GROUP
l'Oreal Research & Innovation, Vice President & Patent Counsel
Permanent · Clark
MARSHALLS
Loss Prevention Detective
Permanent · Denver
TJ MAXX
lp Detective
Permanent · Williamsport
TJ MAXX
lp Detective tj Maxx-Downtown, Brooklyn
Permanent · New York
TJ MAXX
lp Detective
Permanent · Williamsport
TJ MAXX
lp Detective Atlanta Ponce Deleon
Permanent · Atlanta
HOMEGOODS
lp Detective
Permanent · Danvers
HOMEGOODS
Loss Prevention Detective
Permanent · Los Angeles
PUMA
Manager, People Development & Organizational Learning
Permanent · Boston
PUMA
Analyst ii, Business Solutions
Permanent · Westford
BATH & BODY WORKS
Asset Protection Analyst - Bath & Body Works - Columbus, oh
Permanent · Columbus
ROSS STORES
IT Manager ii (Workforce Management)
Permanent · Dublin
ROSS STORES
District Manager- dd's Discounts
Permanent · San Antonio
ROSS STORES
IT Manager ii (Application Management Support)
Permanent · Dublin
ROSS STORES
IT Manager i (Portfolio Process Management)
Permanent · Dublin
RAG & BONE
Sales Supervisor (Full-Time) - Sawgrass
Permanent · Sunrise
ESTÉE LAUDER
Retail Beauty Sales Coordinator - Estee Lauder - Full-Time - Orlando And Tampa, fl
Permanent · Orlando
MAC
Executive Director, Digital & Social Creative Design, Mac
Permanent · New York
TOM FORD BEAUTY
Luxury Retail Sales Manager - Tom Ford Beauty - 35 Hrs - Pacific Place - Seattle, wa
Permanent · Seattle
MAC
Director, Social Creative Design, Mac
Permanent · New York
Published
Jan 10, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Victoria’s Secret puts brakes on L Brands’ sales over the holidays

Published
Jan 10, 2019

Following a sharp uptick of 26% in November, Victoria’s Secret parent company L Brands, Inc. has reported slipping sales in December 2018 – a critical holiday shopping period – leading its shares to drop almost 8% on Thursday.
 

Comparable sales at Victoria's Secret dropped 6% in December - Instagram: @victoriassecret


Total net sales for the five weeks ended January 5, 2019 totaled $2.477 billion, down from $2.516 billion in the prior-year period. Comparable sales for the month were flat.
 
Comps at the company’s struggling Victoria’s Secret brand decreased 6%, compared to a 1% decrease in the same period in 2017, while Bath & Body Works continued to see strong growth, with comps increasing 11%.

For the full 48-week fiscal year, L Brands reported net sales of $12.457 billion, up from $11.592 billion in the previous year, while comparable sales increased 3%.
 
At Victoria’s Secret, however, comps were still down 2%, although this was nonetheless an improvement when compared to the 9% fall seen in 2017. Comparable sales at Bath & Body Works increased 12% in 2018.
 
The results reflect a recurring pattern seen at the company in 2018, a year during which strong sales gains at Bath & Body Works have consistently been tasked with compensating for underwhelming performances from Victoria’s Secret, which has been fighting to remain relevant in a lingerie sector increasingly focused on inclusivity and body positivity.
 
The company now expects its adjusted Q4 earnings per share to be at the higher end of its previously stated guidance of between $1.90 and $2.10. This figure does not take into account a preliminary estimated pretax charge of around $80 million related to the sale of La Senza to an affiliate of Regent LP, which closed on January 6, 2019.

Over the course of 2018, L Brands opened 83 stores and closed 37. The company currently operates 3,121 retail locations in the US, Canada, China, the UK and Ireland.

Copyright © 2021 FashionNetwork.com All rights reserved.