×
28 069
Fashion Jobs
LANE BRYANT
Part Time Sales Manager
Permanent · Gloucester Township
SALLY BEAUTY CORPORATE
District Manager
Permanent · Sacramento
ROSS STORES
Store Protection Specialist
Permanent · Las Vegas
ROSS STORES
Store Protection Specialist
Permanent · Los Angeles
ROSS STORES
Store Protection Specialist
Permanent · Los Angeles
COTY
Assistant Marketing Manager, us Marc Jacobs Fragrance
Permanent · New York
NORDSTROM
Loss Prevention Security Ambassador Bellevue
Permanent · Bellevue
NORDSTROM
Loss Prevention Agent Aventura
Permanent · Aventura
NORDSTROM
Loss Prevention Security Ambassador Nordstrom Northshore
Permanent · Peabody
NORDSTROM INC
sr Maintenance Manager - Riverside, ca
Permanent · Riverside
NORDSTROM
Loss Prevention Security Ambassador Oakbrook
Permanent · Oak Brook
NORDSTROM
Loss Prevention Agent Oakridge Rack
Permanent · San Jose
NORDSTROM
Loss Prevention Agent Southcenter
Permanent · Tukwila
NORDSTROM
Loss Prevention Agent Chicago Maxwell Rack
Permanent · Chicago
NORDSTROM
Loss Prevention Agent Mission Valley Rack
Permanent · San Diego
NORDSTROM
Loss Prevention Security Ambassador Last Chance Phoenix
Permanent · Phoenix
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Wesley Chapel
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Colorado Springs
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Anchorage
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Wappingers Falls
KOHLS
Full-Time Loss Prevention Officer
Permanent · Las Vegas
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Butler
Published
Feb 17, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Victoria's Secret relaunches swimwear in stores

Published
Feb 17, 2021

Victoria's Secret swimwear is set to make a comeback in stores with the launch of the 2021 swim collection. 

Paloma Elsesser featured in the Victoria's Secret Swim Spring 2021 Campaign. - Victoria's Secret


The launch includes an expanded assortment of styles including the brand's heritage styles, as well as updated silhouettes like the string bikini, new one-pieces, and styles showcasing shine straps and gold 'V' hardware details. The mix-and-match collection was equally designed with the modern bra technology that Victoria's Secret is known for. 

The swim collection will be highlighted through a campaign featuring Paloma Elsesser, Jill Kortleve, Imaan Hammam, and Taylor Hill, with a special focus on each model's individuality and personal style. 

After exiting the swim category in 2016, in order to focus on its core line of bras and panties, the brand prepared to reenter the category in spring 2019. At the time of the exit, the swim business was worth $525 million, which ended up weighing heavily on its parent company’s bottom line. 

L Brands, the Columbus, Ohio-based owner of Victoria’s Secret, announced a 1.8 percent decrease in net sales over the holiday period, as comps at the lingerie brand slipped 9 percent.

Still, L Brands and Bath & Body Works CEO, Andrew Meslow, noted that progress was being made with the business, including strong improvements in its quarter-to-date merchandise margin rate.

With the relaunch of its swim category in stores, Victoria's Secret is no doubt hoping to see a boost in its sales. 

In addition to Victoria's Secret swim, a select assortment of swimwear brands, including female founded Ayra, Baobab, For Love & Lemons (exclusive to VS), MonicaHansen Beachwear, Roxy, Skinnydippers, Vitamin A and more, will be available at victoriasecret.com. 

L Brands expects to report earnings per share of between $2.70 and $2.80 for the fourth quarter. The company intends to publish its Q4 financial results on February 24, 2021.

Copyright © 2021 FashionNetwork.com All rights reserved.