Vineyard Vines offers local sports-themed apparel at new Foxborough pop-up
Lifestyle apparel brand Vineyard Vines has opened a new pop-up store in the Foxborough, Massachusetts shopping center Patriot Place. The temporary shop opened on October 13, and is located adjacent to Gillette Stadium.
Located in the brand's home state, the new pop-up offers a selection of apparel and accessories for men, women and children, including items inspired by local sports teams the New England Patriots and the Boston Red Sox.
Vineyard Vines said the new Patriot Place location will feature "a Patriots point-of-sale-system," as well as video screen projection, turf wall and an in-store cornhole game.
In addition, the shop will partner with local charities for special shopping events, and will feature in-store services like private shopping appointments, complimentary gift boxing and shipping, embroidery and personalization, curbside pick-up and child-friendly activities.
As a special offer, shoppers who come to the store now through October 31 can enter a contest to win tickets to the upcoming New England Patriots vs. Minnesota Vikings home game. The game is scheduled for December 2 at Gillette Stadium.
In homage to the popular New England football team, the new location held a meet-and-greet event with New England Patriots mascot, Pat Patriot, on its opening day.
Vineyard Vines said it will announce future in-store events via its Facebook and Instagram accounts.
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