Vineyard Vines opens store in Aventura Mall
Preppy apparel brand Vineyard Vines has opened a new store in Miami-Dade county's Aventura Mall.
The 1,740-square-foot store will offer the brand's range of men's, women's and children's apparel, as well as home goods.
The new location will also feature special in-store services like private shopping appointments, complimentary gift boxing and shipping, embroidery and personalization, curbside pick-up and activities for kids.
Vineyard Vines joins brands Jimmy Choo, MCM and COS as new additions to the Florida mall, a frequent shopping destination for locals and tourists in the Miami area. As the holiday season and Miami Beach Art Basel both approach, the new location sets the brand up to benefit from an active local market.
"We are thrilled to expand our retail presence in the Southeast Florida area," said Shep Murray, Vineyard Vines CEO and co-founder, in a release.
"We look forward to growing our relationships and becoming a larger part of the Aventura community," added Ian Murray, vineyard vines CEO and co-founder.
To promote the opening, the new location will feature shopping events in support of local charities.
The new opening comes as the brand continues to be embroiled in a trademark lawsuit with denim company Levi's over a contested tab label design.
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