VNTANA partners with Joor, launches first 3D and AR sales platform
3D ecommerce technology leader VNTANA announced on Monday that it is teaming up with Joor, a leading wholesale management platform, to launch the first 3D and augmented reality sales platform.
As part of the partnership, VNTANA’s 3D and AR technology will be integrated into the Joor platform, allowing Joor customers and their retail partners to view rich visual assets in 3D and AR.
This new integration allows brands to upload their existing 3D designs from programs like Browzwear, Clo, Keyshot, Modo and others and instantly see them on the Joor platform in 3D and AR — no additional work needed as VNTANA’s patented algorithms automatically optimize and convert files to meet web and mobile standards.
The partnership comes as more brands and fashion industry leaders are rapidly realizing the benefits of 3D and AR e-commerce, including improved user experience and increased sales. The technology has also been recognized for reducing sample production, which is both financially and sustainably beneficial.
“3D and AR e-commerce is the future for retail and we’re passionate about making these performance-boosting assets accessible to every brand,” said Ashley Crowder, co-founder and CEO of VNTANA. “Partnering with Joor is a fantastic way to improve the wholesale experience for the industry as we deepen the brand and retailer relationship while driving increases in sales and sustainability. We look forward to working with Joor on the next iteration of e-commerce in the Metaverse.”
Currently, VNTANA’s patented optimization algorithms allow brands such as Deckers Brands, Staud and Diesel to use their existing 3D designs to instantly create 3D assets that are automatically optimized for use across web, social media, advertising, game-engines and the metaverse.
"Joor is the world's leading wholesale management platform, modernizing and streamlining the B2B buying and selling process for our rich ecosystem of brands and retailers," added Kristin Savilia, CEO, Joor. "We are dedicated to innovation and recognize the critical role 3D and AR will play in the future of wholesale. As such, we are proud to partner with VNTANA to bring this cutting edge technology to our platform.”
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