×
73 837
Fashion Jobs
BANANA REPUBLIC
Associate Creative Director
Permanent · SAN FRANCISCO
GAP INC.
Senior Product Manager, Digital Content
Permanent · SAN FRANCISCO
GAP INC.
Product Manager ii – Content Management System
Permanent · SAN FRANCISCO
JCPENNEY
Area Salon Manager - Mid Rivers Mall & Dardenne Prairie Town Square
Permanent · St. Peters
JCPENNEY
Asset Protection Manager, Bronx, ny
Permanent · Bronx
JCPENNEY
Division Merchandise Manager - Women's Speciality
Permanent · Plano
JCPENNEY
Maintenance Manager
Permanent · Columbus
JCPENNEY
Asset Protection Manager
Permanent · Goodlettsville
JCPENNEY
Salon Manager Btc - Prien Lake Mall
Permanent · Lake Charles
JCPENNEY
Senior Manager, Product Operations
Permanent · Plano
JCPENNEY
Salon Manager Btc - Weddington Plaza
Permanent · Pikeville
JCPENNEY
Asset Protection Manager, Woodbridge, va
Permanent · Woodbridge
JCPENNEY
Asset Protection Associate
Permanent · Woodbridge
JCPENNEY
District Manager - Miami, fl
Permanent · Plantation
JCPENNEY
District Manager - Seattle, wa
Permanent · Spokane
JCPENNEY
Salon Manager Btc - Acadiana Mall
Permanent · Lafayette
JCPENNEY
Sales Floor Supervisor - Monroeville Mall
Permanent · Monroeville
JCPENNEY
Asset Protection Manager Des Peres, mo
Permanent · Des Peres
JCPENNEY
Asset Protection Manager Fayetteville, nc
Permanent · Fayetteville
JCPENNEY
General Manager, Okemos, mi
Permanent · Meridian charter Township
JCPENNEY
Salon Manager Btc - Brass Mill Center
Permanent · Waterbury
JCPENNEY
Area Salon Manager - Morgantown Mall & Uniontown Mall
Permanent · Uniontown
Translated by
Nicola Mira
Published
Jun 7, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Volcom opens Paris flagship store

Translated by
Nicola Mira
Published
Jun 7, 2017

The opening was originally planned for March and, at end of May, Volcom has finally unveiled, quite discreetly, its Parisian flagship store. The two-level, 200 m2-plus store is located at 5, rue Faubourg Saint-Antoine, in premises formerly occupied by a Celio Club store.


The new Volcom store on rue du Faubourg Saint-Antoine, Paris - Christel Divert/FNW


The store teems with the ingredients which have shaped the Californian label's history: board sports, music and counter-culture. The interiors, smaller in size on the ground floor, feature surf boards pinned to the walls, plants, album sleeves, vinyl records, a mega screen, exposed stone and a frescoed ceiling. On the staircase wall, a neon sign invites customers to climb up and enjoy the "good vibes upstairs".


The first floor of Volcom's newly opened Paris store - Christel Divert/FNW


On the first floor, beyond the beachwear section, pride of place goes to the area showcasing the brand-new collaboration with Georgia May Jagger, a boost to the image of Volcom's womenswear. Close by, there is a lounge corner with two red armchairs and a low table where customers can sit down and browse through a fine selection of books on French artist JR, street art and punk culture, surrounded by electric guitars, an amplifier and a vinyl turntable. Here and there, the walls are lively with colourful artworks by illustrators and graphic designers. Here, the Kering group's label has gone for a wooden floor and wall panelling, and exposed stone flanks the black and white walls, embellished by artworks, framed vinyl records and one of Volcom's signature objects: a skateboard.

Copyright © 2023 FashionNetwork.com All rights reserved.