×
41 055
Fashion Jobs
ESTÉE LAUDER COMPANIES
Manager, Solution Architect- Omni Retail
Permanent · New York
TOM FORD BEAUTY
Vice President, Marketing, Tom Ford Beauty North America
Permanent · New York
ESTÉE LAUDER COMPANIES
Category Insights Manager - Supply Chain
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Account Coordinator, Estee Lauder Travel Retail – Americas
Permanent · Los Angeles
ESTÉE LAUDER COMPANIES
Manager, Product Manager
Permanent · New York
ALICE AND OLIVIA
Sales Supervisor - Town Center at Boca Raton
Permanent · Boca Raton
TIFFANY & CO
Coordinator, Human Resources
Permanent · New York
ROSS STORES
District Manager
Permanent · San Diego
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - (Henry Town) - Mcdonough, ga
Permanent · McDonough
BOBBI BROWN
Manager, Marketing - jo Malone London & Editions de Parfum Frédéric Malle, Travel Retail Worldwide
Permanent · New York
OLD NAVY
Loss Prevention Agent - Four Flaggs
Permanent · Niles
OLD NAVY
Unassigned Assistant Manager, Merchandising - The Plaza at Citrus Park
Permanent · Tampa
OLD NAVY
Assistant Manager, Customer Operations - Towne Ctr @ Laurel
Permanent · Laurel
OLD NAVY
Assistant Manager, Customer Operations - Memorial City Mall
Permanent · Houston
OLD NAVY
Assistant Manager, Merchandising - Freeport Vlg Station
Permanent · Freeport
OLD NAVY
Assistant Manager, Merchandising - sf Premium Outlet
Permanent · Livermore
OLD NAVY
Assistant Manager, Customer Operations - Arrowhead Crossing
Permanent · Peoria
OLD NAVY
Assistant Manager, Merchandising - Vintage Oaks
Permanent · Novato
OLD NAVY
Assistant Manager, Merchandising - Marketplace @ Hamden
Permanent · Hamden
OLD NAVY
Assistant Manager, Customer Operations - Lancaster Tanger
Permanent · Lancaster
OLD NAVY
Assistant Manager, Product Operations - Market at Birdcage
Permanent · Citrus Heights
OLD NAVY
Assistant Manager, Merchandising - Poyner Place
Permanent · Raleigh

Volcom to team up with Electric Visual Evolution for eyewear in 2020

Published
today Nov 19, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Authentic Brands Group (ABG), which acquired Volcom from Kering earlier this year, has announced that the American boardsports brand will partner with Electric Visual Evolution for the global production of its eyewear and snow goggles.


Both Volcom and Electric are based in Southern California - Instagram: @volcom / @reapermachines

 
Through the new deal, Electric will design, develop, produce and distribute eyewear and snow goggles for the California-based action sport lifestyle brand.
 
Like Volcom, Electric is based in Southern California and specializes in catering to active lifestyles. Its products are designed in California and manufactured in Italy.

The eyewear group also works to create a strong sense of community among its customers, notably operating a range of different Instagram accounts, each dedicated to a specific subset of consumers, from surfers and snowboarders to fishing fans.
 
“Electric has been a market leader of active eyewear for two decades,” said Electric CEO Eric Crane in a release. “Our background, expertise and networks are perfectly suited to usher Volcom’s strong consumer brand into the eyewear space.”

Volcom already offered an eyewear range, but its first collection produced by Electric will be launched in 2020. when it will be available in Volcom stores and on the brand’s e-commerce website, as well as at select department stores and action sports retailers worldwide.
 
Since being sold by Kering in April, Volcom has revealed plans to push forward with its expansion in the U.S., a key action sports market, while also exploring strong growth opportunities in the snowboard segment, as well as in women’s and children’s products.
 
“Volcom is a leading contemporary brand in surf, skate and snowboarding; as an active lifestyle brand, it is perfectly positioned to extend into eyewear across a variety of categories,” explained ABG’s group president of lifestyle, Jarrod Weber. “We are particularly excited to watch Volcom pioneer its brand values into ski and snow goggles. This is a perfect fit for the brand and great opportunity for brand followers to expand their relationship with Volcom.”

With the support of ABG, the brand is also hoping to appeal to a wider audience, beyond dedicated boardsport practitioners. The latest collection in collaboration with Electric looks to be intended to feed into the brand’s overall growth strategy moving forward.

Working together should be no issue for the companies, as both were once owned by Kering and were part of the same unit. Electric was the first to leave the group, acquired in 2016 by its management, led by Eric Crane. Electric and Volcom will thus be celebrating their reunion with the 2020 partnership. Industry onlookers may speculate on whether this link-up will serve as a test by ABG before a possible expansion of the partnership on product development for others of the 50 brands within its portfolio.
 

Copyright © 2019 FashionNetwork.com All rights reserved.