Vow Beauty launches at Walmart

Gen-Z friendly beauty brand Vow Beauty announced on Friday a new retail partnership with Walmart.

In particular, the partnership will bring the brand’s 'Something Borrowed...Something BHA 2% Toner' to Walmart.com.

The vegan formula includes skin soothing green tea extract, moisturizing glycerin and anti-inflammatory orange blossom water, which helps to brighten skin by targeting hyperpigmentation, uneven texture and clogged pores. It retails for $9.97, making it one of the lowest priced BHA exfoliants in the market.

"Our partnership with Walmart is evidence of Vow Beauty's commitment to produce highly effective, reasonably priced skin care products that leverage the same science, ingredients and formulation techniques of higher-priced competitors," said Tangie Griffin, founder of Vow Beauty.

"Walmart's vote of confidence in Vow Beauty is affirming and, hopefully, the beginning of a long lasting relationship.”

Vow Beauty was founded in 2015 and today offers products that feature science-backed active ingredients at some of the highest concentrations in the market. The brand is also accessibly priced at $25 or less.

Others products in its collection include facial cleanser, eye gel, serum, moisturizer, and more, available at Vow-Beauty.com.

Vow Beauty launches at Walmart

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