Vow to be Chic raises $5M in Series A funding

By

Cassidy Mantor

Published
Jun 16, 2016

Santa Monica-based bridesmaid dress rental startup Vow to be Chic has raised $5 million in Series A funding bringing a revolutionary new perspective to millennial wedding planning.

Vow to be Chic promises to give millennial women the dream wedding experience they desire by making available aspirational designer dresses at a fraction of the cost.

“Men have been winning for decades by renting tuxes while women purchased expensive dresses that they only wore once,” says Vow To Be Chic CEO and Founder, Kelsey Doorey.

Doorey said the funds will help scale the business, improve technology, and improve customer experience in the face of growing demand.

Bridesmaid dresses that would retail for an average of $300 are available for $50-$95 through Vow to be Chic. Designers include staple wedding names such as Monique Lhuillier, Nicole Miller, Theia and Jenny Yoo.

Vow to be Chic focuses on millennials and their on-demand customer service expectations. So far, 70% of customers have referred business.

"Vow to be Chic is a company for women and by women focused on disrupting an outdated industry to better service the way that millennials want to shop – online, cost-effectively and hassle-free. The Women's Venture Capital Fund has been closely tracking Vow for the past year and their robust growth has proven that women are eagerly seeking this option. The time was right for us to invest," says Monica Dodi, Managing Director and Co-Founder of The Women’s Venture Capital Fund.

Vow to be Chic rentals include a complimentary personal stylist to assist the customers through the process. The company offers a guaranteed fit policy, try-on and color swatch options, free shipping and free dry cleaning post event.