83 032
Fashion Jobs
ADIDAS
Project Manager - Global Team Sports
Permanent · PORTLAND
QVC
Security Shift Leader
Permanent · SUFFOLK
QVC
on Camera Talent Recruitment & Casting Partner
Permanent · WEST CHESTER
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Norwalk
Permanent · NORWALK
BELK
Store Fulfillment Associate - Full Time
Permanent · FRANKLIN
BELK
Asset Protection Lead - Full Time
Permanent · AUBURN
BELK
Store Fulfillment Associate - Full Time
Permanent · SAVANNAH
BELK
Store Fulfillment Associate - Part Time - Independence Mall
Permanent · WILMINGTON
BELK
Asset Protection Associate - Full Time
Permanent · ROCKY MOUNT
BELK
Store Fulfillment Associate - Part Time - Coastal Grand
Permanent · MYRTLE BEACH
BELK
Store Fulfillment Associate - Full Time - Bridgestreet
Permanent · HUNTSVILLE
BELK
Store Fulfillment Associate - Full Time
Permanent · TUPELO
BELK
Store Fulfillment Associate - Part Time
Permanent · SAVANNAH
BELK
Asset Protection Manager - Triangle
Permanent · RALEIGH
ALO YOGA
Construction Project Manager
Permanent · LOS ANGELES
SUN VALLEY
Sun Valley Marketing Manager
Permanent · SUN VALLEY
LULULEMON
Community Specialist | (Contract) Market Street The Woodlands
Permanent · THE WOODLANDS
LULULEMON
Community Specialist | Orlando Premium Outlet
Permanent · ORLANDO
LULULEMON
Full-Time Community Specialist | Cumberland Mall
Permanent · ATLANTA
FOSSIL
Dam/Dynamic Media Administrator
Permanent ·
KOHLS
Operations Supervisor - Weekend Days
Permanent · PLAINFIELD
KOHLS
Technical Project Manager
Permanent · MENOMONEE FALLS
Published
Apr 28, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

WPP launches Everymile e-commerce solution for luxury brands

Published
Apr 28, 2022

Giant communications and technology agency WPP has launched a new digital commerce managed service, called Everymile, that aims to provide luxury brands and companies with a “fully outsourced direct-to-consumer (DTC) e-commerce solution”.


WPP



It should enable them to “deliver brand-led DTC commerce – from the customer’s screen to their doorstep – simply and cost-effectively”.

While it’s not the first full offer of this kind with operations such as THG Ingenuity and Next Total Platform also active in the space, it’s particularly interesting that it targets luxury specifically.

It’s also interesting that the company said it will look after the entire process “from the minute a customer visits a brand’s website (having first helped the target audience to find that website)”. That mixture of marketing strength and practical solutions makes this service quite unusual.

Everymile “builds on WPP’s existing global omnichannel commerce capabilities in strategy, customer experience and technology development, adding demand generation, online trading and merchandising, supply chain and logistics” and looks like a logical next step for the business.

The company said it will help customers deliver “premium brand-led digital commerce both operationally and experientially, giving them full ownership and control of their customer data, relationships and brand experience – at every step of the journey”.

WPP said its offer “can help a client bypass the usual significant costs required to enter the market via physical retail or through its own online channel, and reduce the reliance on third-party retail partners”.

Everymile is built on a proprietary e-commerce technology platform, drawing upon the market-leading commerce and technology proposition offered by WPP’s Cloud Commerce Group, which has already helped successfully deliver complex omnichannel commerce to global brands”.

The new service is led by Mark Steel, previously Director, Retail & Consumer Industry at Google Cloud and before that Digital Director at Argos, where he worked with WPP CFO John Rogers, who’s “executive sponsor” of Everymile. He’s joined by an “experienced leadership team drawn from a range of commerce disciplines including logistics and fulfilment, customer service, technology and CRM, and from companies including Sainsbury’s, Disney Store and ASOS”.

Copyright © 2024 FashionNetwork.com All rights reserved.