WallFlower expands to hosiery, footwear and eyewear

By

Obi Anyanwu

Published
May 23, 2016

American juniors lifestyle brand WallFlower on Monday announced new licensing partners to expand its product offering. The company partnered with The Gina Group, Loungehouse and Pan Oceanic for hosiery, intimates and sleepwear, and eyewear, respectively. The hosiery, intimates and sleepwear will launch in fall 2016 and the eyewear will launch in spring 2017.

 
The product expansion adds to WallFlower’s current offering, which includes jewelry, watches and handbags with existing partners Carole Inc., Xtreme Time, and The Betesh Group, respectively. WallFlower will also launch sister brand WallFlower Girl, with Star Ride Kids as a licensing partner, for back-to-school 2016.
 
"We are humbled to be collaborating with leaders of industry in marketing new categories for the WallFlower brand," says Nathan C. Mamiye, President of WallFlower. "As we expand the WallFlower offering, we are learning the importance of presenting in unison, and the emphasis lifestyle merchandising brings to the selling floor. Our current retailer partners have been nothing but supportive and our licensee partners understand that we need to deliver brand appropriate product at a great value."

Denim brand WallFlower is a wholly owned brand of Mamiye Brothers. Founded in 1947, Mamiye Brothers is a designer, manufacturer and marketer of Children’s, Junior, and Missy fashion apparel brands.