×
36 793
Fashion Jobs
L’ORÉAL GROUP
Manager/sr Manager, Campus Recruiting
Permanent · New York
L’ORÉAL GROUP
Senior Manager / Manager of Brand Marketing
Permanent · Jersey City
KOHLS
Product Manager - Payment System
Permanent · Menomonee Falls
KOHLS
Full-Time Loss Prevention Officer
Permanent · Framingham
KOHLS
Full-Time Loss Prevention Officer
Permanent · Massapequa
L.L.BEAN INC.
rd Shift Bike Boat And Ski Sales Representative
Permanent · Freeport
L.L.BEAN INC.
Sales Representative
Permanent · King of Prussia
L.L.BEAN INC.
Hunting And Fishing Sales Representative
Permanent · Freeport
L.L.BEAN INC.
Sales Representative
Permanent · Hadley
L.L.BEAN INC.
Sales Representative
Permanent · Fayetteville
ALICE AND OLIVIA
Sales Supervisor - Austin
Permanent · Austin
ALICE AND OLIVIA
E-Commerce Customer Service Manager
Permanent · New York
JCPENNEY
Business Support Specialist - Communications
Permanent · Plano
JCPENNEY
Buyer - Home (Entertaining & Tabletop)
Permanent · Plano
JCPENNEY
Multi District Human Resources Business Partner
Permanent · Jefferson City
JCPENNEY
Product Manager - Customer Account & Loyalty
Permanent · Plano
TIFFANY & CO
Inventory Control Analyst
Permanent · Parsippany-Troy Hills
ULTA BEAUTY
Salon Manager-Hickory Point Mall
Permanent · Forsyth
ULTA BEAUTY
Salon Manager-White Marlin Mall
Permanent · Ocean City
ULTA BEAUTY
Prestige Sales Manager-Friendly Hills Marketplace
Permanent · Whittier
ULTA BEAUTY
Salon Manager-Pelican Plaza
Permanent · Sarasota
ULTA BEAUTY
Store Operations Program Manager - Strategic Initiatives
Permanent · Bolingbrook

Walmart Brasil to ditch e-commerce, focus on brick and mortar

By
Reuters
Published
today May 14, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Walmart Brasil will close down its e-commerce operation in Latin America’s biggest retail market to focus on brick and mortar locations, converting underperforming hypermarkets into wholesale stores.


The move is likely to open room to local and international retailers currently focused on exploring still incipient e-commerce in Brazil - Walmex


Wholesale has become increasingly popular in Brazil as the country slowly exits from a harsh recession.

“The company is working in a new omnichannel strategy which will be later announced”, Walmart Brasil said in a statement on Friday, without giving details. News of the decision was first reported by newspaper Valor Economico.

The move is likely to open room to local and international retailers currently focused on exploring still incipient e-commerce in Brazil.

Walmart’s decision caps years of efforts that never really took off. It precedes the long-awaited launch of Amazon’s fulfillment center, which will enable it to sell directly to consumers in Brazil.

Part of Walmart’s struggles, had to do with tough competition from local players in the e-commerce segment, including B2W, Via Varejo and Magazine Luiza SA.

Walmart launched an e-commerce division in Brazil in 2011, selling directly to consumers. But by 2017, the retailer discontinued direct sales, focusing only on running as a marketplace for third-party sellers, which it had launched in 2015.

Walmart never disclosed how much online sales contributed to its top line in Brazil.
In mid-2018, buyout firm Advent International acquired an 80% stake in the Brazilian operation, unfolding a broad revamp.

By then, the e-commerce division was already in decline.

As part of the decision to exit e-commerce, the company laid off 70 of its 90 employees working for the marketplace platform, with the remaining 20 fully dedicated to manage ongoing orders.

Walmart’s decision could be a boom for its competitors.

“Walmart’s (e-commerce) operation has been shrinking for a while now, but we are prepared to direct their consumer traffic to Carrefour”, Chief Executive Officer of Carrefour eBusiness Brasil, Paula Cardoso, told journalists on Friday in a call to discuss quarterly results.

In a separate statement, Walmart Brasil said it plans to convert 10 underperforming hypermarkets into wholesale stores Maxxi Atacado by the end of 2020. The first one was opened on May 9 in the city of Diadema, near Sao Paulo.

Another 10 hypermarkets will be converted into Sam’s Club stores, the company said.

© Thomson Reuters 2019 All rights reserved.