Walmart expands live commerce partnership

By

Jennifer Braun

Published
Feb 24, 2022

Walmart is expanding its partnership with livestream social shopping platform Talkshoplive to launch eight Talkshoplive shopping experiences and regular programming scheduled through March. 

Walmart’s upcoming programming is expected to celebrate Black History Month with 'Black-Founded Brands Week' hosted by Kim Kimble, Jermaine Dupri and more, and will be followed by International Women’s Week with 'Women Entrepreneurs Week'.

“As a scalable live commerce solution for businesses and creators of all sizes, Walmart is expanding its partnership with Talkshoplive,” said Casey Schlaybaugh, vice president of Brand at Walmart. 

“The success of our initial launch has proven Talkshoplive as the partner to give Walmart’s customers live, shoppable content embeddable within Walmart’s ecommerce platform. We are excited to use Talkshoplive as a tool to continue connecting with our customers, bringing both entertainment and product information to one place.”

Walmart and Talkshoplive first teamed up in 2021 to host four live shopping shows over the holiday season with creators including Rachael Ray, Drew Barrymore, Ree Drummond and IGN – which saw strong engagement and positive sales directly as a result.

The partnership also allowed the retailer to provide shoppable content through Talkshoplive’s embeddable video player directly on Walmart.com/live, MSN shopping tab and other product partner sites.

“As livestream shopping is adopted in North America, every brand and retailer is now looking at what their livestream shopping strategy should be — it is a testament to our partnership with Walmart that they see Talkshoplive as their scalable solution that is always on,” said Talkshoplive CEO and co-founder, Bryan Moore. 

“Walmart is a leader and innovator in the space. Together, our partnership allows them to seamlessly integrate and drive distribution with publishers, creators and their suppliers — ultimately connecting the retail landscape to increase sales conversions, build customer loyalty, and create shopping experiences that everyone is talking about.”

A number of brands are turning to Talkshoplive to activate their social selling strategies, including Hearst, BuzzFeed and more. The company was founded in 2018 by Bryan Moore and his sister Tina Moore. Its latest valuation was $74 million.