×
98 916
Fashion Jobs
MACY'S
Asset Protection Detective, Bridgewater Commons - Full Time
Permanent · Bridgewater Township
MACY'S
Asset Protection Security Guard, Presidential Markets - Full Time
Permanent · Snellville
MACY'S
Asset Protection Detective, Santa Ana Mainplace - Part Time
Permanent · Santa Ana
MACY'S
Asset Protection Detective, Reno Meadowwood - Full Time
Permanent · Reno
MACY'S
Asset Protection Detective, Topanga - Part Time
Permanent · Los Angeles
BLOOMINGDALE'S
Asset Protection Outlet Supervisor, Outlets at Orange - Full Time
Permanent · Orange
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Roosevelt Field - Part Time
Permanent · Garden City
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Palmdale
KOHLS
Full-Time Loss Prevention Officer
Permanent · Pleasant Hill
KOHLS
Human Resources Generalist - Logistics
Permanent · DeSoto
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · West Des Moines
COTY
sr. Manager, Ecommerce Trade Mkting
Permanent · Los Angeles
COTY
Manager, Ecommerce Trade Mkting
Permanent · Los Angeles
COTY
Manager, Ecommerce Independents
Permanent · Los Angeles
GAP
Design Director - Women's Concept
Permanent · New York
SALLY BEAUTY CORPORATE
Warehouse Supervisor
Permanent · Justin
MARSHALLS
lp Detective
Permanent · Durham
KOHLS
Full-Time Loss Prevention Officer
Permanent · Elk Grove
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Huntsville
NORDSTROM
Asset Protection - Agent - Winter Park Square Rack
Permanent · Winter Park
NORDSTROM
Asset Protection - Agent - Millennia Crossing Rack
Permanent · Orlando
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Daytona Beach
Published
Jul 15, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Warby Parker to embark on ambitious physical expansion

Published
Jul 15, 2021

Around a month after Warby Parker filed confidentially for an initial public offering, the digital-first eyewear retailer is reportedly planning on opening hundreds of new locations in order to drive its next phase of growth.  
 

Warby Parker is planning to open around three dozen locations in 2021 - Instagram: @warbyparker


The company has said that it intends to open some three dozen physical locations this year alone, a move that would bring its total store fleet up to around 160. And this would just be the start of a much more significant brick-and-mortar expansion.
 
“There’s still room for us to open hundreds of stores,” said Warby Parker co-founder and co-CEO Neil Blumenthal in an interview cited by Bloomberg. “When we look at our competitors—the large public optical retailers—they all have well over a thousand locations across the U.S. At the end of the day, the vast majority of Americans need glasses and prefer to buy those in person.”

When it launched as a digital native in 2010, Warby Parker was an online pioneer and set a precedent for an explosion of direct-to-consumer brands. Offering glasses for around $100, the company sent different frames to customers so that they could try them on, choose their favorite and then provide the retailer their prescription details to get their glasses made.
 
Growth was fast in the company’s first few years but has slowed as newer digital natives have popped up and older, more traditional retailers have improved their e-commerce experiences and capabilities.
 
Currently valued at $3 billion, Warby Parker is therefore eagerly searching for the move that will unlock the next stage of its growth. This will most likely involve complementing its brick-and-mortar expansion by bringing more trained eye doctors into its stores, around 80 of which already offer this kind of service. Becoming a covered provider on more vision insurance plans would also seem to be a likely and potentially successful strategy for the eyewear retailer.
 
In any case, as the company seeks to kickstart its momentum and makes preparations for its IPO, the success of its renewed physical retail efforts will be of paramount importance to Warby Parker and its investors, who have put some $530 million into the business over the last 11 years.

Copyright © 2021 FashionNetwork.com All rights reserved.