86 626
Fashion Jobs
MACY'S
Retail Fulfillment Associate, University Park Mall - Part Time
Permanent · MISHAWAKA
MACY'S
Asset Protection Captain, Interstate - Full Time
Permanent · RAMSEY
MACY'S
Retail Fulfillment Associate, Ventura Pacific View - Part Time
Permanent · VENTURA
MACY'S
Asset Protection Detective, South Beach - Full Time
Permanent · MIAMI BEACH
MACY'S
Asset Protection Security Guard, Garden State Park - Full Time
Permanent · CHERRY HILL
MACY'S
Retail Fulfillment Associate, White Oaks - Part Time
Permanent · SPRINGFIELD
MACY'S
Retail Fulfillment Associate, Galleria at Pittsburgh Mills - Part Time
Permanent · TARENTUM
MACY'S
Asset Protection Captain, Orland Square - Full Time
Permanent · ORLAND PARK
MACY'S
Asset Protection Security Guard, Queens Center - Part Time
Permanent · NEW YORK
MACY'S
Retail Fulfillment Associate, Village at Fairview - Part Time
Permanent · FAIRVIEW
MACY'S
Asset Protection Detective, Marley Station - Part Time
Permanent · GLEN BURNIE
MACY'S
Asset Protection Security Guard, Broadcasting Square - Part Time
Permanent · WYOMISSING
MACY'S
Asset Protection Security Guard, Winter Garden Village - Part Time
Permanent · WINTER GARDEN
MACY'S
Manager, Asset Protection
Permanent · SPRINGFIELD
MACY'S
Asset Protection Security Guard, Centerton Square - Part Time
Permanent · MOUNT LAUREL TOWNSHIP
MACY'S
Retail Fulfillment Associate, Westland - Part Time
Permanent · HIALEAH
MACY'S
Asset Protection Security Guard, Bloomingdale Court - Part Time
Permanent · BLOOMINGDALE
MACY'S
Retail Fulfillment Associate, Cumberland Mall - Full Time
Permanent · ATLANTA
MACY'S
Asset Protection Security Guard, Broadcasting Square - Full Time
Permanent · WYOMISSING
MACY'S
Retail Fulfillment Associate, Riverpark - Part Time
Permanent · FRESNO
MACY'S
Retail Fulfillment Associate, Shoppes at Buckland Hills - Part Time
Permanent · MANCHESTER
MACY'S
Retail Fulfillment Associate, Empire - Part Time
Permanent · SIOUX FALLS
Published
Feb 22, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Weleda to rebrand in 2018, announces first ever beauty and lifestyle campaign for North America

Published
Feb 22, 2018

Weleda has launched its first North American lifestyle and beauty campaign as part of a rebranding strategy for 2018. Live Your Inner Nature uses eight influencers to tell the revitalized brand story of inclusivity.


Jessamyn Stanley, Yoga Teacher and Body Positive Influencer - Weleda


The hundred-year-old brand announced a new campaign focusing on making natural and plant-based beauty accessible as part of its new rebranding strategy.

"We want to positively disrupt the notion that natural products are only for a specific type of person, and inspire a movement that helps others find their own... healthiest, most balanced and connected self," said Robert Keen, CEO and General Manager of Weleda NA.

The campaign rolls out through a series of Inner Nature vignettes featuring influencers from sport, makeup, healthy living and lifestyle. Influencers include soccer player Shanna Farrar Adderley, clean beauty professional Deanne Zirker, and personal trainer and blogger Jessica Hughes.

Yoga teacher and body positivity activist Jessamyn Stanley is featured on the campaign's landing page in an image conveying her unity with nature and tying in with the campaign's overall message. She says, "Nature is all that we are and it's all that we have."

In addition to the Inner Nature campaign, Weleda is revitalizing its product assortment and branding in 2018. Consumer-facing changes include new packaging, a new website, new retail brand collateral, and new consumer education assets online.

New product launches, a digital media campaign and multi-city experiential activations in partnership with Wanderlust will support the modernization of the brand, which was founded in 1921.

Copyright © 2024 FashionNetwork.com All rights reserved.