WeWoreWhat's Danielle Bernstein launches collection with Macy’s
Danielle Bernstein, founder of the fashion blog WeWoreWhat, has launched her own namesake brand collection exclusively with Macy's.
The collection, inspired by Bernstein's everyday style, includes mix-and-match suiting, puff-sleeved dresses, pants, skirts, tops and bodysuits, in a range of solid colors, floral prints, pinstripes and more. Pieces are available in sizes ranging from 00 to 24, and all pieces are priced affordably under $100.
The collection will feature four deliveries throughout the year, Macy's said.
“For her more than 2 million followers, Danielle Bernstein is the ultimate style influencer giving fashion devotees a daily dose of wardrobe inspiration,” said Durand Guion, vice president, Macy’s fashion office.
“We are thrilled to bring Danielle’s exceptional taste level and must-have seasonal looks to the Macy’s fashion consumer.”
“Much of my childhood was spent shopping at Macy's in Manhasset,” said Bernstein. “Danielle Bernstein for Macy's is my ode to my childhood self, it's a way to bring my brand to the masses and pay tribute to the girl I was before WeWoreWhat.”
Previously, Bernstein has tried her hand at design through collaborations with London-based watch brand Larsson & Jennings, swimwear brand Onia, and denim brand Joe's Jeans. However, her 2018 jewelry collaboration with Lulu DK for Nordstrom was her most controversial, after several independent jewelry brands accused Bernstein of creating knock-off, less expensive versions of their original designs for the capsule. Bernstein later publicly denied the claims.
Danielle Bernstein for Macy’s is available now on macys.com and at 175 Macy’s locations nationwide.
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