WGSN owner acquires Sellics software business that aids Amazon traders

By

Nigel TAYLOR

Published
Apr 19, 2022

UK-based specialist information and analytics company Ascential has signed an agreement to acquire German software specialist Sellics for an undisclosed sum.

 
Sellics provides a mix of advertising spend optimisation, campaign automation and profit analytics, through a suite of software solutions, to “challenger brands” that trade on Amazon across the US and Europe.
 
Headquartered in Berlin, Sellics employs around 90 staff, led by its co-founders Franz Jordan (CEO), Josef Vataman (CTO) and Thomas Ropel (CMO).

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Ascential, which also owns fashion/lifestyle trend forecasting platform WGSN, said on Tuesday that Sellics will be merged into challenger brand specialist Perpetua, within Ascential's Digital Commerce business unit, “utilising its scaled platform, while significantly increasing penetration of the European market for this fast growing customer segment”.

Ascential CEO Duncan Painter said: “Sellics' strong presence in the European challenger market and engineering expertise will accelerate Perpetua's growth outside its existing US operations, while Perpetua itself will provide exciting growth opportunities for the Sellics' customer base through its advanced product set.”
 
Last week, London-listed Ascential was said to be exploring a radical split that would see its digital operations demerged and listed in New York.
 
The proposed £1.5 billion break-up is understood to be in its early stages with Ascential working with investment bankers on the plans that have yet to be given formal board approval.