What Goes Around Comes Around opens Miami store

By

Kate Dingwall

Published
Jan 11, 2017

New York-based luxury vintage reseller What Goes Around Comes Around is making moves to expand, hoping to hit a goal of $50 million in sales this year. The brand announced this week that it will open a new East Coast venture in Miami Beach, Florida. 

What Goes Around Comes Around began in 1993 after founders Seth Weisser and Gerard Maione realized they can turn a profit from their hobby of collecting vintage clothing. With the addition of the new Miami location, WGACA will boast six locations across the United States. The brand now finds products through vintage hunting and through accepting products from established clients.

These locations have since become a mecca for celebrities looking for statement pieces. Kendall Jenner, Hailey Baldwin, and Adele are known to pop in to shop the store’s underground ‘vault' in the NYC locations. Each store carries a different selection of merchandise from heritage luxury brands like Hermes, Chanel, Balenciaga, Louis Vuitton, Gucci, and more.

In just the past two years, WGACA has been making big moves to expand. A Beverly Hills location launched mid-way through 2016, with an accessories-driven store-in-store in Bloomingdale following shortly after. WGACA will also be launching a new-and-improved website (at a $1 million price tag) later this spring.

To top off the exciting new ventures for the vintage company, WGACA has handed over the reigns to consultant Frank Bober, who will take over as Vice Chairman.