×
83 728
Fashion Jobs
L'OREAL GROUP
Packaging Operator, m-f 3rd Shift
Permanent · Somerset
L'OREAL GROUP
Packaging Operator Weekend Nights
Permanent · Somerset
L'OREAL GROUP
Packaging Operator Weekend Days
Permanent · Somerset
L'OREAL GROUP
Packaging Operator m-f 2nd Shift
Permanent · Somerset
L'OREAL GROUP
Packaging Operator ii
Permanent · North Little Rock
NORDSTROM INC
Inventory Control Specialist - East Coast Fulfillment Center - Elizabethtown, PA
Permanent · Elizabethtown
NORDSTROM INC
Visual Production Manager
Permanent · Fullerton
NORDSTROM INC
Asset Protection Agent - st John's Town Center
Permanent · Jacksonville
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Howell Township
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Burlington
MARSHALLS
70118-lp Detective
Permanent · Visalia
MARSHALLS
70118-lp Detective
Permanent · Montgomery
MARSHALLS
Loss Prevention Customer Service Associate Part Time
Permanent · Grand Prairie
TJ MAXX
Regional Loss Prevention Manager - San Antonio or el Paso, tx Distribution Center
Permanent · San Antonio
TJ MAXX
Loss Prevention Customer Service Associate
Permanent · Portland
MARSHALLS
District Loss Prevention Manager - Palm Springs, ca
Permanent · Palm Springs
HOMEGOODS
Distribution Center Supervisor
Permanent · Lordstown
TJ MAXX
Distribution Center Loss Prevention Specialist-nj
Permanent · Jersey City
MARSHALLS
District Loss Prevention Manager - Baltimore, md
Permanent · Baltimore
MARSHALLS
Loss Prevention Detective
Permanent · Dallas
BANANA REPUBLIC
General Manager - Twelve Oaks
Permanent · Novi
COTY
National Account Manager, Sally Hansen, Rimmel & Fragrance Kroger
Permanent · Cincinnati
Translated by
Nicola Mira
Published
May 11, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

White's international charm offensive passes through Paris

Translated by
Nicola Mira
Published
May 11, 2016

The Milan trade show is looking to extend its recent editions' positive performance. Notably, that of the new mixed format introduced in June 2015, in line with the second French session, one of the four sessions the show now holds every year. White's staff is seeking to expand the show internationally, targeting several markets, including France.


Image for the show's June 2016 edition. - White.


After hiring Muriel Piaser (former director of the Prêt-à-Porter Paris show) as a consultant, White has travelled to Paris to meet local brands and buyers. The objective was to attract French exhibitors and to convince buyers of the usefulness of White's second show, with its sights set on the major accounts.

In January, the mixed show featuring women's pre-collections and men's collections brought together approximately 7,000 visitors and 230 brands. The new edition is planning to attract 260 labels, more than 60% of them coming from Italy, and only about ten from France. The show has multiplied its activities to unearth new designers and position itself as an innovative event. It introduced the 'China calling' area, an acceleration programme for ten young labels, and a partnership with Danish show Revolver, which will also bring ten brands to White.

White is keen to prove its new format's usefulness, being the first in the season to showcase pre-collections, scheduled for the 18th, 19th and 20th June (one week ahead of its Parisian competitor Tranoï).

Besides Paris, the show's proselytising tour features stops in Dubai, Copenhagen, Tbilisi (Georgia), Beijing and Shanghai. Asia has indeed ranked second for visitor numbers behind Italy in the last June and January editions, but the show also hopes to make inroads with US and Middle Eastern buyers for its next edition in Milan's Via Tortona.

Copyright © 2021 FashionNetwork.com All rights reserved.