WHP expands Anne Klein to Mexico with IBV Licensing
WHP Global is expanding the distribution of its Anne Klein band to Mexico through a new long-term master license with lifestyle group IBV Licensing.
As part of the deal, IBV will handle the marketing and distribution of the Anne Klein brand in Mexico across all approved channels of distribution.
IBV expects to launch its first line of women's apparel, sportswear, home and accessories for Anne Klein in late fall 2020, while Anne Klein exclusive retail stores are expected to open in Mexico by fall 2021. In addition to the Anne Klein stores, the collection will be sold at department stores, online and at upscale specialty shops in Mexico.
"As we continue to invest in the Anne Klein business, we are pleased to see that demand for the brand around the globe is growing in tandem,” said Yehuda Shmidman, WHP global chairman and CEO.
"Anne Klein is a highly recognized brand in Mexico, and we are confident that Mexican consumers will receive it with great enthusiasm,” said Jack Meschoulam, co-CEO of IBV Licensing.
“The brand is iconic, elegant and classic, qualities with which Mexican consumers identify themselves.”
Since acquiring the Anne Klein brand in July 2019, WHP has been focused on growing the brand's global reach through international expansion, new key product categories and by investing significantly in marketing, social media, and increasing brand engagement. Just yesterday, WHP announced that it would bring the band to China through a master license deal with 7GEGE, and announced an agreement in November with One Jeanswear Group to launch Anne Klein Jeans.
According to WHP, the brand currently generates over $700 million in global retail sales with product distributed by partners including Steve Madden for footwear and handbags; Kasper Group for sportswear; E. Gluck for watches; Herman Kay for outerwear; One Jeanswear Group for denim; Komar for loungewear; Marchon for eyewear; Centric for hosiery; Palm Beach for fragrance and cosmetics; and The Jewelry Group for jewelry.
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