Will Smith drops new 'Bel-Air Athletics' collection

By

Jennifer Braun

Published
Oct 2, 2019

Will Smith took to Instagram on Tuesday to announce a new sportswear apparel line inspired by the classic sitcom “The Fresh Prince of Bel-Air”. 

 
Dubbed 'Bel-Air Athletics', the 26-piece limited-edition collection was designed to mimic the athletic uniforms worn at Bel-Air Academy, on the show. 
 
The collection includes t-shirts like the “Throwback Tee” featuring a heat reactive print that changes color with body heat, as well as a fully reversible track suit, featuring a colorful paisley lining. Other items include shorts, socks and a gym bag kit, embossed with the show's initials in place of the school name, with prices ranging from $6 for an air freshener to $200 for the gym bag kit. 

On Instagram, Smith shared several pieces from the collection in a video that is true to the sitcom’s star hilarious style. 
 
He captioned the video: “I put my thang down, flipped it and reversed it. Then I put it on sale. NEW @FRESHPRINCE MERCH! Link in bio.” 
 
This is the second collection Smith dropped through Westbrook Inc., which he formed with his wife Jada Pinkett Smith and Miguel Melendez and Kosaku Yada. 
 
The line is now available on Smith's online shop, through Oct. 14.